Senior Manager, Marketing Analytics

$116,040 - $130,000/Yr

Vail Resorts

Full-time - Mid Level

Remote

Amusement, Gambling, and Recreation Industries

About the position

The Senior Manager, Marketing Analytics at Vail Resorts is responsible for leading a team of analysts to enhance marketing performance through data-driven decision-making. This role involves managing marketing channel analytics, guiding strategic initiatives, and ensuring effective measurement and reporting across various marketing channels. The position aims to elevate Vail's marketing strategy by implementing advanced analytics projects and collaborating with multiple business lines to optimize performance and drive business results.

Responsibilities

• Lead a team of analysts covering paid, owned, and earned channels.
• Own multiple lines of business reporting and collaborate with Channel and LOB stakeholders on identifying optimization opportunities.
• Lead audit, analysis, and optimization of Vail's metadata, including its Solution Design Reference (SDR) and Taxonomy.
• Lead strategic initiatives including data automation, data democratization, and advanced analytics analyses.
• Manage reporting pipelines ensuring stakeholders are proactively informed about performance and advised on next best steps to take.
• Perform analysis on Vail's online & offline data to create new ways of thinking that advance the company's data maturity.

Requirements

• Bachelor's degree in Marketing, Data Analytics, a relevant technical field, or equivalent practical experience.
• 6+ years of digital/marketing/media analytics experience.
• 2+ years of management experience including hiring and talent development.
• Proficiency in SQL & Python.
• Ability to communicate with stakeholders at a variety of levels including the CMO.
• Comfortable in a fast-paced, deadline driven environment.

Nice-to-haves

• Knowledge of Snowflake and/or cloud-based databases (BigQuery, Redshift, etc.).
• Experience with Adobe Analytics required.
• Knowledge of JIRA and project management tools.
• Exposure and knowledge of multiple channels (Paid Media, Relationship Marketing, Digital).
• Familiarity with Vail Resorts, its operations, and key product offerings.

Benefits

• Ski/Mountain Perks: Free passes for employees, employee discounted lift tickets for friends and family, and free ski lessons.
• Employee discounts on lodging, food, gear, and mountain shuttles.
• 401(k) Retirement Plan.
• Employee Assistance Program.
• Excellent training and professional development.
• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours).
• Free ski passes for dependents.
• Critical Illness and Accident plans.