Senior Manager, Marketing Analytics

$116,040 - $130,000/Yr

Vail Resorts

Full-time - Mid Level

Remote

Amusement, Gambling, and Recreation Industries

About the position

The Senior Manager, Marketing Analytics at Vail Resorts is responsible for leading a team of analysts to enhance marketing performance through data-driven decision-making. This role involves managing marketing channel analytics, guiding strategic initiatives, and ensuring effective measurement and reporting across various marketing channels. The position plays a crucial role in elevating Vail's marketing strategy by conducting advanced analytics projects and collaborating with multiple business lines to optimize marketing efforts.

Responsibilities

• Lead a team of analysts covering paid, owned, and earned channels.
• Own multiple lines of business reporting and collaborate with Channel and LOB stakeholders on identifying optimization opportunities.
• Lead audit, analysis, and optimization of Vail's metadata, including its Solution Design Reference (SDR) and Taxonomy.
• Manage strategic initiatives including data automation, data democratization, and advanced analytics analyses.
• Manage reporting pipelines to keep stakeholders informed about performance and advise on next steps.
• Perform analysis on Vail's online & offline data to create innovative approaches that advance the company's data maturity.

Requirements

• Bachelor's degree in Marketing, Data Analytics, a relevant technical field, or equivalent practical experience.
• 6+ years of digital/marketing/media analytics experience.
• 2+ years of management experience including hiring and talent development.
• Proficiency in SQL & Python.
• Ability to communicate with stakeholders at various levels including the CMO.
• Comfortable in a fast-paced, deadline-driven environment.

Nice-to-haves

• Knowledge of Snowflake and/or cloud-based databases (BigQuery, Redshift, etc.).
• Experience with Adobe Analytics required.
• Knowledge of JIRA and project management tools.
• Exposure and knowledge of multiple channels (Paid Media, Relationship Marketing, Digital).
• Familiarity with Vail Resorts, its operations, and key product offerings.

Benefits

• Ski/Mountain Perks: Free passes for employees, discounted lift tickets for friends and family, and free ski lessons.
• Employee discounts on lodging, food, gear, and mountain shuttles.
• 401(k) Retirement Plan.
• Employee Assistance Program.
• Excellent training and professional development.
• Health Insurance: Medical, Dental, and Vision Insurance plans for eligible seasonal employees after working 500 hours.
• Free ski passes for dependents.
• Critical Illness and Accident plans.