Senior Manager, Marketing and Communications

About the position

The Allegro team is passionate about providing intelligent solutions that move the world toward a safer and more sustainable future. With more than 30 years of experience developing advanced semiconductor technology, innovation with purpose touches every aspect of our business. From customer engagement and employee recognition to technology advancement and serving the local communities in which we maintain offices, innovation consistently drives our mission and definition of success. As part of our innovation, we recognize that our team members are unique and that our work locations must be adaptable. At Allegro we flex. Flex@Allegro is our approach to hybrid work that empowers managers and their team members to decide where and when work will be done. Ask what Flex@Allegro can mean for you.

Responsibilities

• Lead strategic planning and execution of digital campaigns (SEO/SEM, email, social, content) and manage budgets, analyzing performance to optimize strategies and improve results.
• Oversee the strategy, design, and maintenance of Allegro's corporate website (AllegroMicro.com) and other digital properties to ensure a best-in-class user experience, optimizing content and structure for search engines and user engagement.
• Develop and execute a comprehensive PR strategy to enhance Allegro's reputation, manage relationships with media, industry analysts, and key stakeholders; craft and distribute PR materials; and oversee social media and corporate communications.
• Drive content marketing aligned with business objectives, overseeing impactful product launches and application campaigns to generate awareness and qualified design-in activities, ensuring customer-centric content that highlights value drivers for key regions.
• Optimize messaging and marketing strategy to drive intended outcomes, ensuring metrics tracking and reporting for all digital channels and initiatives, leveraging marketing analytics to provide insights and recommendations for agile practices.
• Champion marketing and communications initiatives, unifying functional teams to support your strategy, building and inspiring a high-potential team to deliver outcomes for the company, and leading engagement with external partners.

Requirements

• BA/BS degree in Engineering, Marketing, Communications, or related field.
• 10+ years of relevant experience in digital marketing, web marketing, and public relations.
• Minimum 5 years of people management experience.
• Strong understanding of SEO/SEM, web analytics, and content management systems (CMS).
• Experience with social media, media relations, crisis communications, and corporate communications.
• Ability to understand and clearly communicate the company's strategy and technology.
• High-tech B2B marketing experience - semiconductor experience is a big plus.
• Experience in defining standards and governance for evolving digital marketing and communications with global stakeholders.
• Demonstrated success leading cross-channel campaigns and product launches.
• Excellent communication, interpersonal, and presentation skills.
• Ability to work collaboratively with people at all levels and influence without authority.
• Track record of building and retaining successful teams.
• Ability to adapt to shifting priorities and stakeholder needs.
• Experience with marketing technology and analytics tools a plus.