Senior Manager, Marketing KI Concerts: 2024-3223

The Headfirst Companies - Washington, DC

Full-time - Mid Level

Washington, DC

About the position

The Senior Manager, Marketing - KI Concerts at Headfirst Companies is a strategic and hands-on leadership role focused on enhancing brand recognition and driving revenue growth for the KI Concerts division. This position involves developing and implementing B2B marketing strategies aimed at customer acquisition, engagement, and retention, while leading a team to execute high standards of excellence in a fast-paced environment.

Responsibilities

• Set marketing plans for the year using industry leading B2B marketing principles and deliver revenue growth goals for the company.
• Develop strong positioning and compelling personalized content to elevate the KI Concerts brand and capture hearts & minds among our target audience of music directors and educators.
• Lead the execution of all marketing initiatives across channels, including search, email, social, website, events, partnerships, and more.
• Identify and implement scalable and efficient customer acquisition programs.
• Manage the KI Concerts marketing team, directing workflow based on organizational priorities and developing key talent.
• Oversee external contractors to effectively coordinate and deliver on all Marketing needs to achieve maximum impact.
• Create and maintain the annual divisional marketing budget for KI Concerts, allocating funds strategically across relevant channels/initiatives.
• Manage a large customer database to develop segmentation strategies and personalized engagement programs that increase retention and advocacy.
• Partner closely with Sales to nurture leads and optimize conversion rates.
• Implement data-driven approaches to optimize marketing performance, test new channels, and provide regular reporting.
• Serve as the primary contact for all sponsorship requests.

Requirements

• 6+ years of marketing experience with an emphasis on B2B products or services.
• A successful track record of collaborating with Sales teams to hit revenue goals.
• Experience producing compelling omnichannel content and editorial strategies.
• Deep expertise in lifecycle B2B marketing.
• Hands-on proficiency with HubSpot is a plus.
• Demonstrated experience using data to drive strategy, execution, and optimization.
• Bachelor's degree in business, marketing, or music administration.

Nice-to-haves

• Personal experience with choral or orchestral music is a plus.
• A passion for international travel is a must!

Benefits

• Full-time corporate position with potential for hybrid or remote work arrangements.
• Opportunity to work in a dynamic and inventive environment.