Senior Manager, Marketing Operations - Acquisition Channels

CarMax - Richmond, VA

Full-time - Mid Level

Richmond, VA

10,001+ employees

Motor Vehicle and Parts Dealers

About the position

The Senior Manager of Marketing Operations role at CarMax is a pivotal position responsible for overseeing a team dedicated to marketing project management specifically for Acquisitions Channels and content programs. This role emphasizes the implementation of lean workflow practices, effective resource planning, and tactical prioritization of work, alongside optimizing tools and processes. As part of the Marketing Operations leadership, this position serves as the backbone of the CarMax marketing team, ensuring that core marketing functions can focus on delivering value to customers and stakeholders alike. In this role, the Senior Manager will manage the project management process and workflow model for digital marketing and content areas. This includes improving productivity and maximizing returns on investments made by the digital marketing and content teams through workflow experimentation and process optimizations. The Senior Manager will also be responsible for integrating projects and priorities across multiple content functional areas, which include production, strategy, creative, and partnerships. Effective communication is crucial in this role, as the Senior Manager will maintain proactive updates regarding project and program statuses to various stakeholders, including creative team members, direct marketing teams, external partners, and senior management. Additionally, the Senior Manager will create and document best practices, policies, and procedures for digital marketing and content channels, ensuring that internal business partners are aligned and informed. Leadership is a key component of this position, as the Senior Manager will lead and develop a team of associates, providing timely performance feedback and creating individual development plans aimed at enhancing associate growth. The role also involves supporting cross-functional project teams through all phases of their projects, ensuring that strategy, creative, analysts, and production teams work cohesively. Finally, the Senior Manager will develop and track productivity measurements, focusing on output, cycle time, quality, and resource allocation to ensure the team's effectiveness and efficiency.

Responsibilities

• Manage the project management process and workflow model for digital marketing and content areas of Marketing.
• Improve productivity and return on digital marketing and content team investments via workflow experimentation, tools & process optimizations.
• Integrate projects and priorities of multiple content functional areas including production, strategy, creative, and partners.
• Maintain proactive communications regarding project and program status across multiple account stakeholders including creative team members, direct marketing teams, external partners and senior management.
• Create and document operations best practices policies and procedures for digital marketing, content channels and internal business partners.
• Manage, lead and develop a team of associates through timely performance feedback delivered during day-to-day observations, file reviews and an annual performance review.
• Support the leadership of cross-functional project teams that include strategy, creative, analysts and production through all phases of the project.
• Develop and track productivity measurements including output, cycle time, quality, and resource allocation.

Requirements

• Ability to complete tasks in a timely manner while balancing time, multi-tasking and interruptions.
• Ability to develop and execute a plan with minimal direction.
• Ability to build and maintain strong relationships within immediate area of business, and when necessary, identifies resources in other areas of the business that can be utilized.
• Ability to provide 'win-win' solutions while resolving customer service issues in a positive and professional manner.
• Seven or more years of experience in Program Management, Project Management or Traffic Management in a creative environment.
• One or more years of experience working in an Agile Marketing environment.
• Certified Scrum Master, Master Certificate in Project Management and/or PMP Certification preferred.
• Experience working with marketing workflow systems (i.e. Aprimo, Workfront, Davinci, Infor, etc).
• Four-year undergraduate degree in Business, Marketing, Engineering or related field, MBA preferred.

Nice-to-haves

• Certified Scrum Master
• Master Certificate in Project Management
• PMP Certification
• Experience with marketing workflow systems such as Aprimo, Workfront, Davinci, Infor.