CarMax - Richmond, VA
posted 4 months ago
The Senior Manager of Marketing Operations role at CarMax is a pivotal position responsible for overseeing a team dedicated to marketing project management specifically for Acquisitions Channels and content programs. This role emphasizes the implementation of lean workflow practices, effective resource planning, and tactical prioritization of work, alongside optimizing tools and processes. As part of the Marketing Operations leadership, this position serves as the backbone of the CarMax marketing team, ensuring that core marketing functions can focus on delivering value to customers and stakeholders alike. In this role, the Senior Manager will manage the project management process and workflow model for digital marketing and content areas. This includes improving productivity and maximizing returns on investments made by the digital marketing and content teams through workflow experimentation and process optimizations. The Senior Manager will also be responsible for integrating projects and priorities across multiple content functional areas, which include production, strategy, creative, and partnerships. Effective communication is crucial in this role, as the Senior Manager will maintain proactive updates regarding project and program statuses to various stakeholders, including creative team members, direct marketing teams, external partners, and senior management. Additionally, the Senior Manager will create and document best practices, policies, and procedures for digital marketing and content channels, ensuring that internal business partners are aligned and informed. Leadership is a key component of this position, as the Senior Manager will lead and develop a team of associates, providing timely performance feedback and creating individual development plans aimed at enhancing associate growth. The role also involves supporting cross-functional project teams through all phases of their projects, ensuring that strategy, creative, analysts, and production teams work cohesively. Finally, the Senior Manager will develop and track productivity measurements, focusing on output, cycle time, quality, and resource allocation to ensure the team's effectiveness and efficiency.