Senior Manager, Marketing Operations

$140,000 - $200,000/Yr

MariaDB - Milpitas, CA

Full-time - Mid Level

Milpitas, CA

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

Join MariaDB and help make the wildly popular open source database the new standard for enterprises around the globe. We are looking for a strategic and analytical marketing operations professional to play a key role on our global marketing team. The Senior Manager, Marketing Operations drives the development and implementation of processes, technology, and data reporting strategies that enhance the efficiency and effectiveness of our marketing organization. This role requires a strategic thinker with a strong background in marketing technology, data analysis, and process optimization with a proven ability to translate data into meaningful insights that drive business outcomes. The ideal candidate will demonstrate experience defining and delivering on global goals, partnering with cross-functional and executive stakeholders.

Responsibilities

• Possesses proficiency with operating and integrating Salesforce, Marketo, ZoomInfo, and Looker Dashboards.
• Manage the deployment and optimization of the marketing technology stack, ensuring seamless integration, operation, and optimization of software.
• Audit and enhance marketing's data strategy to manage lead lists, data enrichment, and form handling across all channels.
• Develop and maintain dashboards and reports to monitor key marketing metrics, providing insights and recommendations to improve performance.
• Implement privacy and consent management procedures to maintain compliance with regulations like GDPR and CCPA.
• Work closely with Demand Gen team to optimize the campaign response-to-MQL process.
• Define and guide the end-to-end operations of MariaDB's marketing email and lead scoring strategy.
• Direct A/B testing efforts to identify and implement best practices.
• Analyze program and lead data to identify insights and trends that can be actioned to improve conversions and increase pipeline.
• Manage the marketing operations budget and technology renewals.
• Monitor and report on marketing performance against targets.
• Align the marketing organization's annual and quarterly targets with MariaDB's sales organization.
• Manage change effectively, communicating and aligning on operational changes and new initiatives.

Requirements

• 5-8 years' background in Marketing with marketing operations experience.
• Hands-on experience with B2B marketing and sales automation systems like Marketo and SFDC.
• Marketo certified (preferred).
• Demonstrated success building marketing and sales alignment and adherence to lead processes.
• Results-driven individual with analytical skills in quantitative data analysis of program effectiveness, forecasting, and ROI.
• Strong team player with an ability to develop effective working relationships across a distributed organization.
• Undergraduate degree in marketing, business, economics, or a related field.

Benefits

• Equity ownership
• Health insurance
• Life and disability insurance
• Funds toward professional development resources
• Flexible Paid Time Off (FPTO)
• Paid holidays
• Parental leave
• Massive degree of flexibility and freedom