Senior Manager, Marketing Operations

$169,000 - $241,500/Yr

Snowflake Computing - San Mateo, CA

Full-time - Mid Level

San Mateo, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Senior Manager, Marketing Operations at Snowflake is responsible for leading the Marketing Operations team, focusing on the development and implementation of processes, technology, and data strategies to enhance the marketing organization's efficiency and effectiveness. This strategic role requires a strong background in marketing technology, data analysis, and process optimization, particularly in high-growth B2B software environments.

Responsibilities

• Guide the development of the marketing technology stack, ensuring seamless integration, operation, and optimization of software such as Salesforce, Marketo, Demandbase, and others.
• Audit and enhance marketing's data strategy to manage lead lists, data enrichment, and form handling across all channels, ensuring data integrity and accessibility.
• Work with Marketing Intelligence to create and maintain dashboards and reports to monitor key marketing metrics, providing insights and recommendations to improve performance.
• Optimize the campaign response-to-MQL process, collaborating with SDR, sales, and marketing teams to enhance lead management, routing, scoring, and nurturing.
• Define and guide the end-to-end operations of Snowflake's marketing email strategy.
• Direct A/B testing efforts to identify and implement best practices, driving continuous improvement in marketing tactics and strategies across teams and geographies.
• Manage the marketing operations budget and technology renewals, aligning resources with strategic goals and ensuring efficient use of funds.
• Monitor and report on marketing performance against targets, providing insights and recommendations for improvement.
• Align the marketing organization's annual and quarterly targets with Snowflake's sales organization, in partnership with Marketing Intelligence.
• Lead and mentor a high-performing global marketing operations team based on Snowflake's eight core values.
• Direct the development and delivery of training programs to ensure the marketing team is proficient in using marketing technologies and processes.
• Manage change effectively, communicating and aligning on operational changes and new initiatives across the marketing organization.

Requirements

• 8+ years of experience in marketing operations, including 4+ years of leadership experience.
• Deep expertise in top-of-funnel strategies and processes that fuel conversion and meaningful pipeline growth.
• Experience defining and deploying privacy and consent management procedures to maintain compliance with regulations like GDPR and CCPA.
• Understanding of how IT, sales, finance, marketing, and sales development interweave from a planning perspective.
• Ability to translate data into meaningful insights that drive business outcomes.
• Experience defining and delivering on global project plans, partnering with cross-functional and executive stakeholders.
• Ability to translate business processes and policies into meaningful documentation.
• Proficiency with Salesforce Sales Cloud administration, reporting & dashboarding, Marketo marketing automation, Outreach sales engagement administration, Snowflake, LeanData lead routing, ZoomInfo, Demandbase, and Workato.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• 401(k) retirement plan
• Flexible spending & health savings account
• At least 12 paid holidays
• Paid time off
• Parental leave
• Employee assistance program
• Bonus and equity plan