Senior Manager, Marketing Operations

Qualtrics - Provo, UT

Full-time - Mid Level

Hybrid - Provo, UT

1,001-5,000 employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Senior Manager of Marketing Operations at Qualtrics is responsible for leading the marketing operations team, ensuring the marketing department has the right technology and operational processes to drive sophisticated marketing strategies. This role involves strategic guidance for the company's go-to-market tech stack, managing a diverse team, and optimizing marketing operations to achieve measurable results. The position requires strong leadership, project management skills, and the ability to communicate effectively with various stakeholders.

Responsibilities

• Manage and mentor a diverse team of marketing operations professionals spread across global locations, managing their performance, development, and productivity.
• Manage the Marketing Technology Strategy by evaluating, selecting and overseeing the integration of various technology solutions, ensuring they meet the needs of the organization.
• Manage the Campaign Operations team, responsible for ensuring all campaign components and daily activities are completed for marketing partners across the globe.
• Optimize the existing marketing technology stack to improve performance, find efficiencies, and drive ROI.
• Lead the management of marketing operations processes across the organization, educating and enforcing best practices to streamline workflows and drive alignment to organizational goals.
• Stay updated with the latest in marketing technology, incorporating best practices and innovative solutions where appropriate.
• Drive continual optimization of the marketing automation processes and workflows to improve team efficiency and marketing outcomes.
• Maintain, monitor and improve integrations between marketing technologies and other business systems to ensure seamless data flow and reporting.
• Strengthen relationships with key MarTech vendors and partners to leverage available tools to their full potential; Manage all relationships with both internal and external vendors and stakeholders.
• Drive partnership with the Analytics department to ensure synergies between data collected and actioned; Drive partnership within the go-to-market operations and IT teams to ensure technology is scaled across the business.

Requirements

• 12+ years of marketing experience with at least 5-7 years in a leadership role managing marketing analytics in a B2B SaaS environment.
• 5+ years of People Management experience, managing remote and culturally diverse teams with proven leadership and team-building capabilities.
• Strong proficiency with B2B marketing technology a must-have, including platforms such as Marketo, LeanData, HighTouch, 6sense, Cvent, Splash and more. Familiarity with data analytics tools (Google Analytics, Tableau) preferred.
• Exceptional communication skills and the ability to present data-driven narratives to stakeholders at all levels.
• Strong project management acumen and the capacity to balance strategic long-term goals with immediate marketing needs.
• Bachelor's degree in Marketing, Business, Analytics, or a related field; Master's degree or MBA strongly preferred.

Benefits

• Wellness Reimbursement for gym memberships, spa massages, workout equipment, meditation apps, and more.
• Q Mentor Program for career growth and meaningful coaching.
• $1800 Experience bonus to be used for an 'Experience' of your choosing.