Senior Manager, Marketing Operations

Airtable - San Francisco, CA

Full-time - Senior

San Francisco, CA

10,001+ employees

Personal and Laundry Services

About the position

Airtable is seeking a strategic and detail-oriented Senior Marketing Operations Manager to enhance the operational excellence of the Demand Generation team. This role focuses on developing and delivering a world-class digital experience for marketing teams, managing lead operations, optimizing marketing automation, and evolving platforms to drive demand and support key marketing initiatives.

Responsibilities

• Develop and implement lead scoring and routing systems to efficiently qualify and distribute leads.
• Build a high-performing demand generation engine, including lead processes, campaign tracking, and marketing attribution.
• Track key metrics on overall marketing performance including overall marketing contribution to pipeline and campaign performance, surface insights and recommendations to leadership.
• Create dashboards and reports on lead performance metrics, conversions, and provide insights to guide strategy.
• Oversee and optimize the use of marketing automation tools, Salesforce, LeanData, Conversica.
• Work closely with teams across Marketing, Sales, Revenue Operations, and Sales Operations to drive sales accountability and align with overall business goals.
• Ensure lead management practices comply with data privacy regulations and company policies.
• Maintain comprehensive project documentation, including plans, reports, and records.
• Ensure accurate and timely enablement to stakeholders, providing insights into project status and performance.

Requirements

• 8+ years of experience in B2B/PLG marketing with a focus on marketing automation systems / CRM management.
• Primary experience using and/or implementing Marketo and working with Salesforce, Outreach, LeanData.
• Strong analytical skills and experience with data analysis and reporting tools (Looker, Mode, Omni), able to build dashboards in Salesforce.
• Excellent verbal and written communication skills.

Nice-to-haves

• An enthusiast for all things systems, processes, and data, as well as enjoy figuring out how to tackle complex problems that require collaboration with various stakeholders.
• A self-starter who can manage marketing processes and operations, take initiative to find solutions and focus on what must be done to create success.

Benefits

• Comprehensive benefits package including health insurance, restricted stock units, and potential incentive compensation.