Senior Manager, Marketing Operations

Qualtrics - Provo, UT

Full-time - Mid Level

Hybrid - Provo, UT

1,001-5,000 employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Senior Manager, Marketing Operations & Technology at Qualtrics is responsible for leading the marketing operations team, ensuring the marketing department has the right technology and operational processes to drive sophisticated marketing strategies. This role involves strategic guidance for the company's go-to-market tech stack, managing a diverse team, and optimizing marketing operations to achieve measurable results. The position requires collaboration with senior marketing, go-to-market operations, and IT leadership to enhance marketing success and fuel market expansion.

Responsibilities

• Manage and mentor a diverse team of marketing operations professionals across global locations.
• Manage the Marketing Technology Strategy by evaluating, selecting, and overseeing the integration of various technology solutions.
• Oversee the Campaign Operations team to ensure all campaign components and daily activities are completed for marketing partners globally.
• Optimize the existing marketing technology stack to improve performance and drive ROI.
• Lead the management of marketing operations processes, educating and enforcing best practices to streamline workflows.
• Stay updated with the latest in marketing technology, incorporating best practices and innovative solutions.
• Drive continual optimization of marketing automation processes and workflows to improve team efficiency and marketing outcomes.
• Maintain, monitor, and improve integrations between marketing technologies and other business systems for seamless data flow.
• Strengthen relationships with key MarTech vendors and partners to leverage available tools effectively.
• Collaborate with the Analytics department to ensure synergies between data collected and actioned.

Requirements

• 12+ years of marketing experience with at least 5-7 years in a leadership role managing marketing analytics in a B2B SaaS environment.
• 5+ years of People Management experience, managing remote and culturally diverse teams.
• Strong proficiency with B2B marketing technology, including platforms such as Marketo, LeanData, HighTouch, 6sense, Cvent, and Splash.
• Familiarity with data analytics tools (Google Analytics, Tableau) preferred.
• Exceptional communication skills and the ability to present data-driven narratives to stakeholders at all levels.
• Strong project management acumen and the capacity to balance strategic long-term goals with immediate marketing needs.
• Bachelor's degree in Marketing, Business, Analytics, or a related field; Master's degree or MBA strongly preferred.

Nice-to-haves

• Experience with AI technologies in marketing operations.
• Knowledge of customer journey mapping and personalization strategies.

Benefits

• Wellness Reimbursement for gym memberships, spa massages, workout equipment, and meditation apps.
• Q Mentor Program for career growth and coaching.
• $1800 Experience bonus for personal experiences.
• Hybrid work model with in-office collaboration three days a week.