Senior Manager, Marketing Planning and Strategy (Brand Planning) - Walmart Connect

$108,000 - $216,000/Yr

Walmart - San Bruno, CA

Full-time - Mid Level

Onsite - San Bruno, CA

General Merchandise Retailers

About the position

Walmart Connect (WMC) is a unique solution designed to help advertisers and agencies connect with customers both online and in-store. The WMC marketing team is focused on engaging advertisers and showcasing Walmart Connect as a premier retail media platform. The role involves developing and executing a comprehensive brand strategy and integrated marketing plan to enhance brand visibility and drive sales. The ideal candidate will be a creative brand planner with strong collaboration skills, capable of working across various teams to bring the brand to life through innovative marketing initiatives.

Responsibilities

• Develop a creative brand strategy and positioning rooted in core industry and target insights.
• Lead the development of a brand plan and ensure its execution across all touchpoints, including social media, sales, and events.
• Create innovative strategies to enhance brand message visibility in the industry.
• Collaborate with adjacent organizations to ensure consistent execution of the brand message.
• Develop agency creative briefs and manage agency projects effectively.
• Work closely with Walmart Connect and Brand leadership to capture and assess all points of view.
• Monitor the effectiveness of in-market activities.

Requirements

• Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.
• Agency background with at least 3+ years, preferably 5+ years as a planner and strategist.
• Strong writing and communication skills to persuade diverse audiences, including senior executives.
• Analytical mindset with a focus on data-driven decision-making.
• Proven ability to find solutions and define clear, insight-based paths forward.

Nice-to-haves

• Experience leading cross-functional projects.
• Supervisory experience in marketing or related fields.
• Master's degree in Business Administration.

Benefits

• 401(k) match
• Stock purchase plan
• Paid maternity and parental leave
• Paid time off (PTO)
• Multiple health plans
• Short-term and long-term disability
• Company discounts
• Adoption and surrogacy expense reimbursement
• Live Better U education benefit program covering tuition, books, and fees.