Senior Manager, Marketing Planning And Strategy (Digital Engagement)

$90,000 - $180,000/Yr

Sam's Club - Bentonville, AR

Part-time,Full-time - Mid Level

Bentonville, AR

Merchant Wholesalers, Durable Goods

About the position

The Senior Manager of Planning & Strategy, Digital Engagement at Sam's Club is a pivotal role within our organization, focusing on enhancing member adoption of digital shopping tools. This individual contributor position does not have any direct reports but carries significant responsibilities in creating strategic plans and partnerships that foster meaningful interactions with our members. The primary goal is to promote the use of our mobile app, thereby increasing customer satisfaction and contributing to omnichannel sales growth. The successful candidate will possess a deep understanding of digital marketing, technology stacks, and best practices in mobile applications and e-commerce. In this role, you will be tasked with developing and implementing comprehensive digital marketing strategies aimed at increasing app downloads, user engagement, and transactions. You will manage marketing campaigns across various digital channels, including social media, email, and in-app notifications, to drive app usage. Collaboration with the content team will be essential to produce compelling content that encourages members to utilize the app for ordering merchandise. Additionally, you will analyze the customer journey to identify opportunities for enhancing the user experience from discovery to purchase. Data analysis will play a crucial role in this position, as you will utilize analytics tools to measure the performance of marketing campaigns and provide regular reports to senior leadership on key metrics and campaign effectiveness. Conducting A/B tests will help determine the most effective strategies for growing app engagement and transactions. You will also work closely with internal teams and external partners to create promotional offers, loyalty programs, and other incentives that encourage app usage. Gathering and analyzing member feedback will be vital to improving the app experience and addressing any pain points. Furthermore, you will manage the digital marketing budget, ensuring a high return on investment for all campaigns while staying updated on the latest trends and best practices in digital marketing, mobile apps, and e-commerce.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase app downloads, user engagement, and transactions.
• Create and manage marketing campaigns across multiple digital channels (social media, email, in-app notifications) to increase app usage.
• Collaborate with the content team to produce compelling content that encourages members to use the app for ordering merchandise.
• Analyze the customer journey and identify opportunities to enhance the user experience in the app, from discovery to purchase.
• Use analytics tools to measure the performance of marketing campaigns and provide regular reports to senior leadership on main metrics and campaign effectiveness.
• Conduct A/B tests to determine the most effective strategies for growing app engagement and transactions.
• Work with internal teams and external partners to create promotional offers, loyalty programs, and other incentives that encourage app usage.
• Gather and analyze member feedback to improve the app experience and address any pain points.
• Manage the digital marketing budget, ensuring a high return on investment for all campaigns.
• Stay informed about the latest trends and best practices in digital marketing, mobile apps, and e-commerce.

Requirements

• 8-10+ years' experience in Marketing or other relevant fields.
• 4+ years' experience in digital strategy development, developing content, and events strategy.
• Expert at translating internal narratives into public-facing content.
• Executive-level presence, especially related to building compelling and easy to interpret presentations that inform decision-making.
• Excel in a large matrix environment with a collaborative, team-oriented approach.
• Experience working in a startup environment and doing more with less.
• Experience in eCommerce or ad tech.
• Experience working with legal, privacy and corporate communications teams.

Nice-to-haves

• Leading cross-functional projects
• Supervisory experience
• Masters: Business Administration

Benefits

• Health benefits including medical, vision and dental coverage
• Financial benefits including 401(k), stock purchase and company-paid life insurance
• Paid time off benefits including PTO, parental leave, family care leave, bereavement, jury duty, and voting
• Short-term and long-term disability
• Company discounts
• Military Leave Pay
• Adoption and surrogacy expense reimbursement
• Live Better U education benefit program covering tuition, books, and fees for various educational programs