Wal-Mart - San Bruno, CA
posted 4 days ago
Full-time - Senior
San Bruno, CA
General Merchandise Retailers
About the position
The Walmart Connect (WMC) Growth Marketing team is seeking a Senior Marketing Programs and Sales Enablement Manager with extensive experience in running multi-channel, multi-touch marketing programs. This role will focus on creating content marketing programs to fuel these initiatives and managing the sales enablement strategy and execution to provide marketing support and content aligned with sales playbooks. The ideal candidate will excel in cross-functional collaboration and have a proven track record in B2B marketing. This role is not remote. It is expected that the associate hired for this position will spend most of their working week at either our Hoboken, NJ or San Bruno, CA office.
Responsibilities
- Develop and execute content marketing strategies to support multi-channel, multi-touch marketing programs that are specific to buyer personas.
- Use data to analyze customer behaviors, identify opportunities, and optimize marketing strategies. Establish and monitor key performance indicators (KPIs) to assess the impact of sales enablement initiatives.
- Manage the sales enablement strategy and execution to provide marketing support and content aligned with sales playbooks as well as maintaining all of the related internal content management platforms.
- Work closely with teams including Partner Development, Sales, Product Marketing, and Business Operations to ensure cohesive and effective program execution.
- Build relationships, operate with excellence, stay curious, and embrace a growth mindset to contribute to WMC's culture, mission, and goals.
Requirements
- Bachelor's degree in Business, Marketing, Communications, or a related field and 3 years of experience in marketing or a related field OR 7 years of experience in marketing or a related field.
- Extensive experience in B2B marketing program development, with a proven ability to design and optimize personalized customer journeys.
- Proficiency with martech tools such as Salesforce Sales Cloud, Salesforce Marketing Cloud, Google Analytics, Adobe Analytics, and social media analytics tools for Meta and LinkedIn.
- Strong experience in using attribution models and experimentation to measure the incremental lift of customer journeys.
- Impeccable communication and organizational skills that facilitate effective cross-functional collaboration and project execution.
- Ability to rapidly assess and adjust priorities in a dynamic, fast-paced environment.
- Comfortable giving and receiving feedback, dealing with ambiguity, and engaging in challenging discussions.
Nice-to-haves
- 8 years of experience in marketing or a related field.
- 5-7 years of experience in B2B marketing, with a proven record of driving awareness and growth at scale.
- Expertise in cross-channel and cross-platform marketing and media landscape, with experience in evolving analytics and measurement capabilities.
Benefits
- 401(k) match
- stock purchase plan
- paid maternity and parental leave
- PTO
- multiple health plans
- incentive awards for performance
- short-term and long-term disability
- company discounts
- Military Leave Pay
- adoption and surrogacy expense reimbursement
- Live Better U education benefit program
