Senior Manager, Marketing Platforms

$115,700 - $155,300/Yr

Marriott International - Bethesda, MD

Full-time - Manager

Hybrid - Bethesda, MD

Accommodation

About the position

The Senior Manager, Marketing Platforms role at Marriott is designed to support the vision for marketing platforms by collaborating with various teams across the enterprise. This position focuses on designing targeted digital customer experiences, managing audience segmentation models, and optimizing content within marketing platforms. The role also involves analyzing performance data to inform decisions and facilitating collaboration among stakeholders to enhance marketing strategies.

Responsibilities

• Support and execute on the vision for marketing platforms.
• Collaborate with teams across the enterprise including data analytics, creative/UX, marketing channels, and digital product teams on marketing platforms.
• Participate in design, planning, review, and working sessions to further advance marketing platform capabilities.
• Design targeted digital customer experiences that meet customer needs and achieve brand positioning goals and marketing KPIs.
• Manage the activation of customer audience segmentation models in experiential marketing.
• Integrate and optimize various types of content to inspire, engage, and convert customer business within the digital marketing experience.
• Shape the promotion and purchase of core and non-lodging products within the marketing platform experiences.
• Assess trends, data, insights, and stakeholder perspectives to inform digital product decisions.
• Analyze performance of efforts to focus on the most impactful priorities and continually improve organizational effectiveness.
• Facilitate collaboration and partnership with all stakeholder groups, unifying marketing efforts into strong performance strategies.
• Update internal stakeholders as well as agency partners regularly on progress and insights.

Requirements

• Bachelor's degree from an accredited university in Business Administration, Hospitality Management, or related major.
• Six or more years of relevant professional experience in digital product development, digital CX design, and/or digital marketing, demonstrating progressive career growth and a pattern of exceptional performance.
• Proven ability to drive change, influence, and collaborate in a highly matrixed organization of internal and agency partners.

Nice-to-haves

• Solid understanding of customer experience journey, audience segmentation, brand positioning, creative UX design, and integrated marketing strategies.
• Working knowledge of Digital Media/Ad Tech space (e.g. DMPs, DSPs, Ad-Servers, DCO, Tag Management)

Benefits

• Comprehensive health care benefits
• 401(k) plan with up to 5% company match
• Employee stock purchase plan at 15% discount
• Accrued paid time off (including sick leave where applicable)
• Life insurance
• Group disability insurance
• Travel discounts
• Adoption assistance
• Paid parental leave
• Health savings account
• Flexible spending accounts
• Tuition assistance
• Pre-tax commuter benefits
• Other life and work wellness benefits
• Stock awards and deferred compensation plans