Senior Manager, Marketing (Prostate)

AstraZeneca - Gaithersburg, MD

Full-time - Mid Level

Gaithersburg, MD

Chemical Manufacturing

About the position

At AstraZeneca, we work together across global boundaries to make an impact and find answers to challenges. We do this with the utmost integrity even in the most difficult situations because we are committed to doing the right thing. We continuously forge partnerships that help pursue world-class medicines in new ways, combining our people's exceptional skills with those of people from all over the globe. The Oncology therapy area at AstraZeneca is unparalleled. We have built and strategically acquired one of the most promising Oncology pipelines in the industry. You will be among inspiring oncology industry leaders who will keep you engaged and empower you to be the best. We seek out opportunities to do dynamic and significant work which means we won't just follow the same course of action time and again if we can see potential in a different way of building life-changing medicine. We share a collective sense of urgency - to defeat cancer and improve the lives of cancer patients. In addition to being one of the world's leading pharmaceutical companies, AstraZeneca is proud to provide a unique workplace culture that inspires innovation and cross-boundary collaboration. Within this environment, employees are empowered to express diverse perspectives, and are made to feel valued, energized, and rewarded for their ideas and creativity. The Senior Manager, Marketing (Prostate), is accountable for leading the HCP promotional execution for mCSPC (castration sensitive prostate cancer) in the US. This position is based at our Gaithersburg, MD campus. The Senior Manager will report into the marketing team within the Breast Cancer Franchise and work in close collaboration with DNA Damage Response (DDR) Franchise counterparts within the Oncology Business Unit. The prostate indication represents a significant commercial opportunity in an area of high unmet medical need. You will be charged with developing and driving robust commercial launch plans for prostate cancer and for collaborating successfully with key cross-functional partners.

Responsibilities

• Lead the prostate HCP promotional execution across applicable channels (e.g., field promotional assets) ensuring alignment with the brand strategy as well as regulatory, legal and compliance.
• Support indication lead for core messaging / CVA development and updates.
• Manage indication budget and associated processes.
• Lead field input and engagement to inform promotional messaging, tools, and resources.
• Coordinate with OTD to support field training needs (e.g. RTS, ONX, national meeting).
• Lead the tactical elements of the annual operational planning process in partnership with agencies and cross-functional partners.
• Manage partner agency relationships, workflow, and related project budgets - including timely operations (e.g. POs, invoices, etc.).

Requirements

• Bachelor's Degree
• 3 years' experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning.

Nice-to-haves

• Prior in-line HCP marketing experience
• MBA
• Oncology, rare disease, or specialty care experience highly preferred
• Understanding of U.S. Oncology landscape including Community Oncology and Hospital Oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
• Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, leading ad agency, providing direction on annual budget planning)
• Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
• Launch experience

Benefits

• Diversity and equality of opportunity
• Inclusive and diverse team environment
• Opportunities for professional development and career growth