Senior Manager, Marketing Strategy and Content, Americas

Danaher - Framingham, MA

Part-time - Mid Level

Hybrid - Framingham, MA

Computer and Electronic Product Manufacturing

About the position

The Senior Manager, Marketing Strategy and Content, Americas is a pivotal role at SCIEX, responsible for the creation, communication, and execution of a comprehensive 3-year commercial marketing plan. This plan is designed to align with the Americas' 3-year business strategy and encompasses various marketing channels including live, digital, social, and traditional media at global, national, and local levels. The successful candidate will take ownership of the marketing calendar, select appropriate marketing channels, develop collateral, and deploy campaigns while also analyzing and reporting performance metrics to both regional and global leadership teams. Collaboration with other regional and global marketing teams is essential to ensure brand alignment, maintain campaign synergy, and manage any scheduling conflicts. Additionally, the role involves recruiting, managing, and developing a team of marketing communication and content specialists. In this role, you will have the opportunity to lead go-to-market projects that translate commercial business strategy into reality through multifaceted and multichannel marketing campaigns. You will blend time-tested marketing strategies with innovative ideas to deliver a compelling and engaging marketing program. The position requires monitoring and evaluating the performance of the marketing plan and commercial achievements against stated expectations, supporting analysis and corrective measures as necessary. As a leader, you will coach and develop a team of marketing communications professionals, helping them achieve growth and performance targets while attracting and retaining outstanding talent that embodies the Danaher core values and the Danaher Business System (DBS).

Responsibilities

• Own the Americas regional marketing plan, ensuring it delivers sufficient marketing-derived interest and opportunity generation to achieve commercial goals.
• Lead go-to-market projects that translate commercial business strategy into reality through multifaceted and multichannel marketing campaigns.
• Blend time-tested marketing strategies with new, creative ideas to deliver a compelling and engaging marketing program.
• Develop and maintain a competitive edge and unambiguous brand recognition through differentiated experiences and voice.
• Monitor and evaluate performance of marketing plan and commercial achievement against stated expectations, supporting analysis and corrective measures as required.
• Lead, coach and develop a team of marketing communications professionals, supporting them to achieve growth and performance targets.
• Attract, engage and retain outstanding talent that embraces the Danaher core values and Danaher Business System (DBS).

Requirements

• University degree in a relevant business (e.g. Marketing) or scientific (e.g., Biology, Chemistry, Engineering) field or equivalent work experience in relevant markets.
• 3 or more years of leadership experience managing, coaching, and mentoring staff.
• Multiple years of experience working in one or more relevant markets in a marketing capacity.
• Demonstrable experience building and executing marketing programs that aggressively pursue new business through competitive share-gain while defending core business positions.
• Ability to manage multiple complex projects simultaneously, adhering to timeline expectations.
• Excellent communication skills (written, verbal, formal presentation) at all levels of the organization.
• Ability to travel within the US, Canada, and Latin America approximately 25% of the time.

Nice-to-haves

• Advanced user of contact relationship management (CRM) software (e.g. Salesforce).
• Financial analysis and reporting of marketing performance metrics, including marketing-derived commercial success metrics.
• Advanced business degree (e.g. M.B.A.) with concentration in Marketing preferred.

Benefits

• Paid time off
• Medical/dental/vision insurance
• 401(k)
• Bonus pay