Senior Manager, Marketing Strategy Disney Consumer Products, North America

$151,000 - $202,500/Yr

Disney - Celebration, FL

Full-time - Senior

Celebration, FL

Motion Picture and Sound Recording Industries

About the position

As a Senior Manager, Marketing Strategy with Disney Consumer Products, you will lead the development and execution of multi-year marketing strategies for the Mickey & Friends and Classics portfolio. This role involves collaborating with internal teams and external partners to create compelling marketing programs, manage a team of strategists, and analyze campaign performance to drive business results.

Responsibilities

• Drive annual business results by developing full-funnel marketing programs that incorporate strategic planning, critical thinking, analytics, and innovation across complex projects.
• Lead the North America marketing strategy development process, ensuring strong strategic inputs to partners.
• Drive follow-up processes and create timelines to keep overall marketing activations on schedule.
• Work with Commercial partners to build North America integrated marketing programs that support strategic objectives of the business.
• Lead a team of cross-functional partners as it relates to assigned projects and campaigns.
• Host regular meetings, sharing audience insights, and developing go-to-market strategies.
• Drive the development and implementation of marketing communications programs and brand initiatives while ensuring tactical plans deliver against business objectives and strategies.
• Track trends, research, and consumer insights to guide development of campaign roadmaps, briefs, and integrated communication plans.
• Assist in developing marketing budget forecasts in cooperation with leadership, track ongoing program expenditures, make monthly forecast recommendations, and keep management apprised of significant budget shifts.
• Lead a team of marketing strategists to develop campaigns, track implementation of programs, and conduct post-mortem analyses.
• Work closely with Marketing Strategy leadership to maximize message reach and maintain continuity across audiences.
• Develop a deep working knowledge of the DCP business and core consumers to help shape marketing strategies and franchise positioning to drive overall business goals.

Requirements

• 7+ years of relevant marketing experience, ideally in Marketing or Sales Strategy or Brand Management.
• Experience in developing and guiding teams on providing strong strategic input, communication planning, and campaign execution.
• Proficiency in Microsoft Excel, Word, PowerPoint, Outlook, Keynote.
• Critical thinking and the ability to succinctly frame up a verbal or written POV/presentation that influences executive leadership, partners, and peers.
• Exceptional verbal and written communication and project leadership skills.
• Ability to communicate effectively with multiple stakeholders at all levels of the organization.
• Proven ability to collaborate with and achieve actionable results through others, build strong and sustainable relationships, and interact at all levels of the organization.
• Strong organizational and time management skills.
• Experience in social media marketing, digital advertising, experiential/event-based marketing programs.
• Flexibility and proficiency in managing ambiguity and leading teams through changes in strategic direction and/or priorities.
• An optimistic professional who leads by example.

Nice-to-haves

• Experience with national level campaigns and marketing target audience expertise.
• Knowledge of product development and new product launches.
• Previous work experience in Marketing Strategy, Consumer Packaged Goods (CPG), Advertising Agency, or Brand Management.

Benefits

• Health and savings benefits
• Educational opportunities
• Special extras that only Disney can provide