Senior Manager, Marketing Strategy - Disney Consumer Products, North America

$151,000 - $202,500/Yr

Disney Experiences - Glendale, CA

Full-time - Mid Level

Glendale, CA

About the position

As a Senior Manager, Marketing Strategy with Disney Consumer Products, you will lead the development and execution of multi-year marketing strategies for the Mickey & Friends and Classics portfolio. This role involves collaborating with various internal and external stakeholders to create compelling marketing programs, manage a team of strategists, and analyze campaign performance to drive business results.

Responsibilities

• Drive annual business results by developing full-funnel marketing programs that incorporate strategic planning, critical thinking, analytics and innovation across complex projects
• Lead the North America marketing strategy development process, ensuring strong strategic inputs to partners
• Work with Commercial partners to build North America integrated marketing programs that support strategic objectives of the business
• Lead a team of cross-functional partners as it relates to assigned projects and campaigns
• Drive the development and implementation of marketing communications programs and brand initiatives
• Track trends, research and consumer insights to guide development of campaign roadmaps, briefs, and integrated communication plans
• Assist in developing marketing budget forecasts in cooperation with leadership
• Lead a team of marketing strategists to develop campaigns, track implementation of programs, and conduct post-mortem analyses
• Work closely with Marketing Strategy leadership to maximize message reach and maintain continuity across audiences.

Requirements

• 7+ years of relevant marketing experience, ideally in Marketing or Sales Strategy or Brand Management
• Experience in developing and guiding teams on providing strong strategic input, communication planning, and campaign execution
• Proficiency in Microsoft Excel, Word, PowerPoint, Outlook, Keynote
• Critical thinking and the ability to succinctly frame up a verbal or written POV/presentation that influences executive leadership, partners and peers
• Exceptional verbal and written communication and project leadership skills
• Ability to communicate effectively with multiple stakeholders at all levels of the organization
• Proven ability to collaborate with and achieve actionable results through others
• Strong organizational and time management skills
• Experience in social media marketing, digital advertising, experiential/event-based marketing programs
• Flexibility and proficiency in managing ambiguity and leading teams through changes in strategic direction and/or priorities

Nice-to-haves

• Experience with national level campaigns and marketing target audience expertise
• Knowledge of product development and new product launches
• Previous work experience in Marketing Strategy, Consumer Packaged Goods (CPG), Advertising Agency, or Brand Management

Benefits

• Health and savings benefits
• Educational opportunities
• Special extras that only Disney can provide