Senior Manager, Marketing Strategy - Talent Brand & Marketing

Capital One - McLean, VA

Full-time - Senior

McLean, VA

5,001-10,000 employees

Credit Intermediation and Related Activities

About the position

The Talent Brand & Marketing team at Capital One is dedicated to informing and educating prospective talent, partners, and associates about the unique culture, values, and commitments of the company. As a Senior Manager of Marketing Strategy, you will play a pivotal role in leading the development and execution of strategic marketing plans that align with the company's business objectives. This position requires a seasoned professional who can effectively manage a team while collaborating with talent acquisition leaders and business stakeholders to shape strategic direction and craft innovative marketing initiatives. Your efforts will be crucial in delivering critical outcomes and results, as well as communicating new campaign launches and updates to partners, ensuring they understand the performance and impact of integrated campaigns. In this role, you will leverage business insights to inform external research agendas and market analysis, which will influence strategic business decisions. You will be expected to balance high-level strategic thinking with day-to-day collaboration with peers, partners, and senior leaders. As a trusted marketing advisor and thought partner, you will be responsible for translating business objectives, audience insights, and market trends into cohesive go-to-market strategies. Your expertise across various marketing channels will be essential in building data-backed strategies that drive brand associations, generate leads, and nurture prospects throughout their journey. You will also facilitate the definition of business priorities and drive goal-setting efforts for your team, ensuring effective communication and coordination of regular business reviews of key investments and initiatives. Your ability to respond quickly to evolving business needs and insights will be critical, as will your capacity to utilize data and metrics to identify areas of opportunity for continuous improvement. This role is ideal for a creative problem solver who excels at building relationships and collaborating toward common goals, while also being passionate about developing and coaching a high-performing team.

Responsibilities

• Translate business objectives, audience insights, and market trends into cohesive go-to-market strategies.
• Leverage expertise across a variety of marketing channels and tactics to build data-backed marketing strategies that drive brand associations, generate leads, nurture prospects and drive results throughout the audience journey.
• Build effective relationships with peers, partners and leaders and work collaboratively toward common goals and priorities.
• Serve as a trusted advisor and thought partner, helping to drive forward business decisions, deliver key results and lead an engaged, high-performing team.
• Use business insights to inform external research plans and market analysis that influence team strategies and business direction.
• Bring intent to action by gaining buy-in, building coalitions of diverse sets of resources to deliver, monitoring/reporting back on progress, and, at times, acting as proxy for key stakeholders.
• Facilitate defining business priorities and drive goal setting efforts for the team, inclusive of cascading information through the organization, managing artifacts, and coordination of regular business reviews of key investments and initiatives.
• Lead various program activities, including annual and quarterly planning, campaign budgeting, resource planning, strategic prioritization and coordination of work, deck building, meeting cadences, status reporting, meeting deadlines, and gathering input from and driving visibility across a variety of stakeholders.
• Quickly and thoughtfully respond to evolving business needs and new leader / associate insights, shifting strategies, roadmaps, and tactics as appropriate.
• Utilize data, feedback and metrics to identify areas of opportunity and work with team and partner groups to continuously improve.

Requirements

• Bachelor's Degree or Military Experience
• At least 7 years of experience in marketing strategy, with a marketing agency, or in a business management role or a combination
• At least 3 years of People Management experience

Nice-to-haves

• 5+ years of experience in account management
• 5+ years of experience leading highly-functioning teams
• 5+ years of experience leading brand strategy and/or marketing planning
• Prior Consumer Marketing Brand Activation experience
• Experience with Agile methodologies

Benefits

• Comprehensive health benefits
• Financial benefits
• Inclusive set of benefits supporting total well-being