Senior Manager, Marketing Strategy - Talent Brand & Marketing

Capital One - McLean, VA

Full-time - Senior

McLean, VA

Credit Intermediation and Related Activities

About the position

The Senior Manager of Marketing Strategy for Talent Brand & Marketing at Capital One is responsible for leading the development and execution of strategic marketing plans that align with business objectives. This role involves collaborating with talent acquisition leaders and business stakeholders to craft marketing initiatives that effectively communicate the company's culture and values to prospective talent. The position requires a balance of strategic thinking and day-to-day collaboration, making the individual a trusted advisor and thought partner within the team.

Responsibilities

• Translate business objectives, audience insights, and market trends into cohesive go-to-market strategies.
• Leverage expertise across various marketing channels to build data-backed marketing strategies that drive brand associations and generate leads.
• Build effective relationships with peers, partners, and leaders to work collaboratively toward common goals.
• Serve as a trusted advisor and thought partner to drive business decisions and deliver key results.
• Use business insights to inform external research plans and market analysis that influence team strategies.
• Facilitate defining business priorities and drive goal-setting efforts for the team.
• Lead various program activities, including planning, budgeting, resource planning, and status reporting.
• Quickly respond to evolving business needs and new insights, adjusting strategies and tactics as necessary.
• Utilize data and metrics to identify areas of opportunity and continuously improve team performance.

Requirements

• Bachelor's Degree or Military Experience
• At least 7 years of experience in marketing strategy, with a marketing agency, or in a business management role
• At least 3 years of People Management experience

Nice-to-haves

• 5+ years of experience in account management
• 5+ years of experience leading highly-functioning teams
• 5+ years of experience leading brand strategy and/or marketing planning
• Prior Consumer Marketing Brand Activation experience
• Experience with Agile methodologies

Benefits

• Comprehensive health insurance
• Financial benefits
• Inclusive set of benefits supporting total well-being