Senior Manager, Marketing Technology & Operations

Jda Software - Coppell, TX

Full-time - Mid Level

Remote - Coppell, TX

Professional, Scientific, and Technical Services

About the position

Blue Yonder is seeking an innovative and tech-savvy marketing professional with a passion for driving operational excellence. The Senior Manager, Marketing Technology and Operations will be responsible for driving go-to-market (GTM) strategies by leveraging process and technology to implement best practices across the marketing organization. This role requires a deep understanding of core marketing technologies, B2B lead-opportunity lifecycles, and the latest industry trends to support and scale Blue Yonder's growth engine.

Responsibilities

• Optimize the existing marketing technology stack to streamline marketing activities, enhance customer engagement, and improve data management.
• Partner with key stakeholders to gather requirements and drive technology-driven solutions that meet organizational goals.
• Lead change management efforts related to marketing technology implementation and process improvements.
• Monitor industry trends and emerging technologies to identify growth opportunities and ensure competitiveness in the market.
• Develop and implement automation strategies to enhance marketing workflows, reduce manual processes, and increase operational efficiency.
• Optimize the campaign response-to-MQL-opportunity process, collaborating with BDR, sales, and marketing teams to enhance lead and account management, routing, scoring, and nurturing.
• Work closely with cross-functional teams to ensure alignment in scoring models, nurturing campaigns, and opportunity conversion strategies.
• Drive a culture of continuous improvement within the marketing team, advocating for innovative solutions and best practices.
• Work closely with IT and data governance teams regarding protocols for data management and security.
• Ensure data accuracy, integrity, and compliance across marketing systems and processes.

Requirements

• Bachelor's degree in Marketing, Business Administration, Information Technology, or related field; Master's degree preferred.
• 7+ years of experience in marketing operations, marketing technology management, or similar roles.
• Proven experience with key marketing platforms, including Marketo, Salesforce, 6Sense, Marketo Measure, Drift, etc.
• Strong understanding of lead generation, nurturing, and lead/account scoring processes.
• Demonstrated ability to optimize marketing workflows and automate processes effectively.
• Exceptional project management skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong analytical skills and experience in data-driven decision-making.
• Excellent communication and interpersonal skills, capable of collaborating across teams and influencing stakeholders.

Benefits

• Comprehensive Medical, Dental and Vision
• 401K with Matching
• Flexible Time Off
• Corporate Fitness Program
• A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more