Senior Manager, Media and Digital Data Product Owner

Mondelez International - East Hanover, NJ

Full-time - Senior

East Hanover, NJ

10,001+ employees

Food Manufacturing

About the position

Mondelēz International is seeking a strategic leader to shape and transform its media and digital data solutions and capabilities. This role presents an exciting opportunity to revolutionize how Mondelēz manages and governs its media and digital data, thereby accelerating its objectives in AI, media measurement, digital analytics, and advanced modeling techniques such as Marketing Mix Modeling (MMM), propensity models, and look-a-likes. The successful candidate will collaborate with cross-functional business teams to identify data needs and work closely with external data providers, business data owners, subject matter experts (SMEs), and the IT organization to deliver scalable, reusable, and governed data products. The individual will be responsible for owning, shaping, and prioritizing the product roadmap for media and digital data products and solutions. As part of the US Insights & Analytics team, this role will drive the vision and strategy for media and digital data management governance. The candidate will build highly trusted data solutions and capabilities in partnership with the Mondelēz Digital Services organization, aiming to accelerate the time to insights and actions. The role also involves democratizing access to high-quality data products, thereby scaling data usage across the Business Intelligence (BI)/Analytics team, marketing and digital commerce teams, and senior executives. The ideal candidate will possess a strong understanding of media and digital data, data management and governance, and digital analytics best practices. They will be experienced in leading teams and collaborating with stakeholders across business and data functions to deliver innovative solutions. Excellent communication and collaboration skills are essential for facilitating effective teamwork and stakeholder engagement, particularly in explaining complex data concepts to non-technical individuals. The candidate will also be responsible for uncovering customer requirements and sparking creative solutions in response to industry trends and emerging technologies. Leading a team that translates vision into strategic product roadmaps with an agile delivery approach in partnership with the Mondelēz technology team will be a key aspect of this role.

Responsibilities

• Drive the vision and strategy for media and digital data management governance.
• Build highly trusted data solutions and capabilities in partnership with Mondelēz Digital Services organization to accelerate time to insights and actions.
• Democratize access to highly curated and good quality data products, scaling data usage across BI/Analytics team, marketing and digital commerce teams, and senior executives.
• Create and evangelize media and digital data product vision to enable media measurement, digital analytics and advance modeling solutions.
• Develop and maintain a comprehensive data product roadmap, ensuring alignment with overall business objectives and incorporating feedback from various stakeholders.
• Work closely with business users, data scientists, and engineers to understand data-related requirements and translate them into actionable data product features.
• Analyze data sets to identify insights, trends, and opportunities that can be leveraged to enhance the data product offering.
• Oversee data collection, storage, and quality assurance processes to ensure data accuracy, reliability, and security.
• Define and monitor key performance indicators (KPIs) to assess the success of data products and drive continuous improvement efforts.
• Own setting up data governance process and standards for media and digital data.
• Partner with the data governance council to ensure compliance with data privacy regulations and maintain data integrity, security, and confidentiality.
• Collaborate with business data owners and SMEs to ensure reliable, accessible, high-fidelity information within our tools, driving requirements through a focus on business needs.
• Sign off the final user acceptance testing of new features and functions and manage communication of product releases to external and internal stakeholders.

Requirements

• Bachelor's degree in Information Systems/Technology, Business Analytics, or a related field.
• 7+ years of proven experience in data management, media and digital data, and digital marketing, preferably in commercial roles and/or CPG industries.
• Strong understanding of e-commerce, digital and social media, and traditional media data.
• Understanding of governmental privacy regulations on the collection and use of consumer data (such as GDPR and CCPA) and how this impacts consumer data management.
• Understanding of data technologies, such as databases, data warehouses, data lakes and analytics tools.
• Strong understanding of data modeling (e.g. star schema and snowflake) to drive solutioning discussion with IT team.
• Demonstrated ability to manage multiple priorities and deliver projects within defined timelines.
• Eagerness to constantly seek improvements in the tech stack, data practices, and data solutions.
• Strong leader, collaborator, team player, and individual contributor.
• Strong communication skills with comfort in speaking with business stakeholders.

Nice-to-haves

• Familiar with agile methodologies (e.g., ceremonies, writing user stories).
• Understanding of the consumer goods industry or similar industries.
• Experience developing data visualization tools such as Microsoft Power BI.
• Experience working with Microsoft Azure DevOps is a plus.