Senior Manager, Multi-Channel Marketing (MCM) & Digital Analytics

$130,000 - $150,000/Yr

Genpact - Danbury, CT

Full-time - Senior

Danbury, CT

10,001+ employees

Professional, Scientific, and Technical Services

About the position

The Senior Manager, Multi-Channel Marketing (MCM) & Digital Analytics role at Genpact involves overseeing promotional activities and optimizing marketing measures within the pharmaceutical and life sciences sectors. This position requires extensive experience in multi-channel marketing and digital analytics, focusing on measuring the impact of various campaigns and customer engagement strategies.

Responsibilities

• Oversee promotional activities and measure the effectiveness of marketing strategies.
• Optimize various marketing measures and analyze HCP eligibility and targeting.
• Conduct impact analysis of digital and multi-channel marketing campaigns.
• Utilize pharma datasets to inform marketing strategies and decisions.
• Implement statistical techniques for marketing optimization and analysis.
• Analyze customer journeys and develop channel and content affinity models.

Requirements

• 10+ years of experience in Multi-Channel Marketing and Digital Analytics in pharma/life sciences.
• Proficient in using pharma datasets such as IQVIA, Symphony: Xponent, and Veeva CRM.
• Experience with statistical techniques including MMX, A/B testing, and promo response models.
• Hands-on experience with programming languages such as R, Python, and SQL.
• Familiarity with web analytics tools like Adobe Analytics and Google Analytics.

Nice-to-haves

• MBA or advanced degree in a related field.
• Experience with NLP, Text Analytics, and Text Mining.

Benefits

• Competitive salary range of $130,000 to $150,000 based on experience and qualifications.