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Senior Manager, Multi-Channel Marketing
Aquent - Boston, MA
posted about 2 months ago
About the position
The Senior Manager, Multi-Channel Marketing is responsible for overseeing the strategy, media, and creative execution of all owned marketing assets, including email, organic social, and on-site content. This role serves as the main point of contact for owned channels, ensuring cohesive communication and collaboration with cross-functional teams. The Senior Marketing Manager will lead initiatives across Influencer, PR, and multi-channel campaigns while managing budgets to maximize efficiency and impact.
Responsibilities
- Develop and oversee strategy for all owned marketing assets, including email, organic social, and on-site content.
- Act as the main point of contact for owned channels, building strong relationships with cross-functional partners.
- Partner with Creative to lead the photography process, ensuring seasonal merchandise needs are met.
- Set the strategic direction for influencer marketing and guide the team in executing effective plans.
- Set marketing direction and work closely with internal teams and agency partners to execute multi-channel PR strategies.
- Collaborate with business and marketing partners to evaluate the performance of marketing initiatives.
- Ensure marketing spend is on budget, optimizing fund allocation for high-impact results.
- Oversee two Marketing Specialists, providing guidance and supporting their professional development.
Requirements
- 6-8 years of experience in Advertising/Marketing, preferably with both ad agency and client-side experience.
- Experience in retail marketing and multi-channel campaign production.
- Strong strategic thinking, with the ability to connect objectives across channels for integrated marketing campaigns.
- Excellent communication skills, both verbal and written.
- Highly organized with exceptional project management and multi-tasking abilities.
- Strong attention to detail and a focus on delivering high-quality work.
- Highly motivated and ambitious, with a track record of generating new ideas and driving innovation.
Benefits
- Medical health insurance
- Dental insurance
- Life insurance
- Eligibility to participate in 401k plan with company match
- Subsidized health, vision, and dental plans
- Paid sick leave
- Retirement plans with a match
- Free online training through Aquent Gymnasium
