Standard Charteredposted 15 days ago
Full-time - Mid Level
Bangalore, IN
Credit Intermediation and Related Activities

About the position

Future will be built in an Enterprise Agile set up comprising cross functional business & technology teams. We are now looking for dynamic and strong professional who can steer and guide the bank towards building this Omni channel capabilities with specific focus on Digital Analytics (Mobile & Web) to drive better understanding of customer journey, conversion and optimisation opportunities to improve revenue. You should have extensive experience in the design, build, implementation and business value realisation of best in class Digital analytics & tag management tools in an enterprise environment. This role is both build and run of Digital Analytics & tag management tools and will require you to guide the Digital analytics Squad to define and deliver business value from program.

Responsibilities

  • Guide and shape the Digital analytics program comprising building & running Web & Mobile analytics, Mobile attribution, Customer journey analytics, Core measurement and reporting capability using best in class technologies, processes and frameworks.
  • Create requirements for digital analytics, plan tag management approach and full release cycle.
  • Act as key team member for Digital analytics initiatives and lead requirement gather workshops.
  • Engage country SPOCs and showcase coverage & maturity of digital analytics.
  • Involve in implementation of products like Adobe Analytics, Google analytics, AppsFlyer, Adobe Launch, etc.
  • Work with cross functional Group, regional and country teams to identify optimisation use cases to be implemented using MarTech platforms.
  • Execute those use cases with help of Digital Analytics Agile Squad.
  • Squad will be responsible for business requirements, functional design, configuration, testing, training and implementation of Digital analytics and Mobile attribution tools using tag management platform.
  • Clearly communicate priorities, objectives/goals, mission and acceptance criteria to the Agile Delivery Team.
  • Prepare BRD and User stories and get them signed-off with country stakeholders.
  • Walkthrough of user stories with implementation teams and agree on implementation timelines.
  • Work with Vendor, Professional services consultant and cross functional teams in SC to design, implement MA capability.
  • Validate deliveries through success metrics, after deployment to ensure they meet all operational and business requirements and drive maintenance and problem resolution, as required.
  • Ensure that all submissions to committees (status reports, AED, Red packs, Closure Reports etc.) are of the right quality and are timely.
  • Manage proper measurement, reporting, analysis and optimisation of online journey's and campaigns.
  • Support build out of performance reporting dashboards.
  • Help analytics processes to drive insights.
  • Collaborate with Retail analytics teams to build predictive models that drive optimisation of Digital & Omni channel journey's.
  • Provide BAU administration on managing delivery backlog, reports and insights to support to the user-base.

Requirements

  • Adobe Analytics, Reporting and Dashboard, Javascript, API.
  • AEP SDK Business and Technical, AEP CDP Integration.
  • Experience handling and managing Digital Analytics tools like Adobe analytics, Google analytics, AppsFlyer (or similar Mobile attribution tool), etc and Tag management tools like Adobe Launch.
  • Proficiency in statistical and database concepts.
  • Experience with visualisation tools like Tableau.
  • Experience in technologies like R, Python, SQL is an added advantage.
  • Good knowledge of Confluence and JIRA to conduct above activities in enterprise agile environment.
  • Strong presentation and communication skills to deal with a broad set of stakeholders.
  • Ability to tell a story through data, identify opportunities and drive action plans.
  • Highly effective in a large virtual cross functional team aligning to/and multiple business and IT partners across different markets.

Nice-to-haves

  • Good to have certification in product Owner and understanding the agile delivery principles and basic knowledge about Scrum.

Benefits

  • Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
  • Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
  • Flexible working options based around home and office locations, with flexible working patterns.
  • Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits.
  • A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
  • Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies.
Hard Skills
JIRA
1
JavaScript
1
Python
1
R
1
SQL
1
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