Connecticut Public Broadcasting - Hartford, CT
posted 3 months ago
Connecticut Public seeks a multilingual digital media professional who will be responsible for developing and executing clearly defined marketing strategies to build audience and grow membership, which results in revenue opportunities. This leader will help to drive growth through marketing campaigns that generate awareness, fuel content consumption, and generate member leads. They are responsible for developing and updating multilingual marketing materials, advertising, and other promotional activities by performing the duties outlined below personally or in coordination with others internally at Connecticut Public, partners, or outside vendors. Experience developing advertising and marketing strategies in the media or journalism industry is a plus. Proficiency in Spanish language and multilingual campaign strategy is necessary. The Senior Manager | Multilingual Digital Marketing provides a wide range of services. Applicants must have the ability to complete the following essential functions: Develops integrated marketing strategy for cross-channel campaigns including TV and Radio promotion, video and podcast pre-roll, digital banners, email, social media, print, outdoor, OTT apps and connected TVs. Campaigns may be in English and/or in Spanish. Develops strategies to build awareness with local Latino communities by working with the Editor of Latino Initiatives and partner media organizations to promote relevant news, content, and engagement opportunities. Leads freelance designers and vendor partners in developing new creative concepts, in line with our internal messaging and business priorities, that build upon the established brand identity and offer resonance across various demographic and psychographic profiles - especially young and diverse audiences. Supports development of multilingual marketing strategies, plans, and creative briefs, including digital only or digital-first opportunities. Works with Chief Digital Officer and Senior Director, Membership Growth Strategy to develop member campaigns that result in additional gifts and support retention directly impacting revenue goals. Works with design partners to develop institutional creative in a variety of forms including printed postcards, brand sizzle videos, and digital assets that create awareness of the organization and convey the value and impact of the programming. Creative may be in English and/or in Spanish. Works with freelance designers to develop print advertising for sponsorships.