Senior Manager of Business Analytics- Marketing & Media

Hanesbrands - Winston-Salem, NC

Full-time - Senior

Winston-Salem, NC

10,001+ employees

Apparel Manufacturing

About the position

The Senior Manager, Business Analytics - Marketing & Media at HanesBrands is responsible for leading a team that transforms complex data into actionable insights to shape marketing strategies and optimize media spend. This role emphasizes the importance of data-driven decision-making in driving business outcomes and requires collaboration with various cross-functional teams to support organizational goals.

Responsibilities

• Develop a deep understanding of HBI's business strategies and objectives.
• Lead and mentor a team of business analysts, ensuring successful execution of analytics projects.
• Collaborate with senior leadership to develop data-driven strategies that align with organizational goals.
• Oversee the collection, cleansing, and analysis of data to identify trends and insights.
• Lead the development of dashboards and reports to communicate key performance metrics.
• Work closely with stakeholders across departments to identify optimization opportunities.
• Translate analytical findings into actionable business-focused actions.
• Stay updated on industry trends and enhance analytical capabilities.

Requirements

• Bachelor's degree in a quantitative field such as statistics, mathematics, economics, or computer science with 10+ years of relevant work experience.
• 8+ years of experience in a senior analytics role, with a track record of leading high-performing teams.
• Proficiency in data analysis tools and programming languages such as SQL, Python, or R.
• Strong analytical skills to derive insights from complex datasets.
• Experience with data visualization tools such as Tableau or Power BI.

Nice-to-haves

• Master's degree in a related field.
• 3+ years of media experience.
• Familiarity with cloud computing platforms like AWS, Azure, or Google Cloud.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid holidays
• Professional development opportunities
• Flexible scheduling options