Senior Manager of Business Analytics- Marketing & Media

Hanesbrands - Winston-Salem, NC

Full-time - Mid Level

Winston-Salem, NC

10,001+ employees

Apparel Manufacturing

About the position

The Senior Manager of Business Analytics for Marketing & Media at Hanes Brands is responsible for leading analytics initiatives that drive marketing strategies and media effectiveness. This role focuses on leveraging data to inform decision-making, optimize marketing campaigns, and enhance overall business performance. The position requires a strategic mindset and the ability to collaborate across various teams to achieve business objectives.

Responsibilities

• Lead the development and implementation of analytics strategies for marketing and media initiatives.
• Collaborate with cross-functional teams to identify key performance indicators and metrics for marketing effectiveness.
• Analyze data to provide insights and recommendations for optimizing marketing campaigns.
• Manage a team of analysts, providing guidance and support in their professional development.
• Present findings and strategic recommendations to senior leadership and stakeholders.

Requirements

• Bachelor's degree in Business, Marketing, Analytics, or a related field.
• 5+ years of experience in business analytics, preferably in marketing or media.
• Strong analytical skills with proficiency in data analysis tools and software.
• Experience in managing teams and leading projects.
• Excellent communication and presentation skills.

Nice-to-haves

• Master's degree in a related field.
• Experience with advanced analytics techniques and tools.
• Familiarity with digital marketing platforms and media buying processes.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid holidays and vacation time
• Professional development opportunities
• Employee discount programs