Senior Manager of Content Creation, Brand and Social

$130,000 - $145,000/Yr

PVH - New York, NY

Full-time - Mid Level

New York, NY

Merchant Wholesalers, Nondurable Goods

About the position

As the Senior Manager of Content Creation, Brand and Social, you'll have the unique opportunity to craft the development and optimization of social-first content for our global channels. This role is pivotal in shaping the brand's narrative and visual identity across various platforms. You will be responsible for leading the creative direction of seasonal global brand-level projects, ensuring that all content aligns with our brand aesthetics and objectives. This position is designed to be flexible, adapting to seasonal workloads while continuously bringing fresh and innovative ideas to the table. In this role, you will lead cross-functional partnerships with social media, advocacy, influencer, and communications teams to deliver exceptional creative solutions and storytelling that resonate with our audience. You will collaborate closely with the senior creative team to implement the vision and design aesthetic for campaigns across all channels. Your creativity will shine as you conceptualize and design engaging content series, plan the editorial calendar for social media, and create real-time social-first assets, including videos, GIFs, and images. You will also take ownership of retouching and other production needs for your projects, ensuring that all creative assets are delivered on time and in the correct format. Engaging with both internal and external partners will be a key part of your role, as you participate in meetings and collaborate to achieve the best outcomes for our brand.

Responsibilities

• Lead cross-functional partnerships with social media, advocacy, influencer, and communications teams to deliver exceptional creative solutions and storytelling that align with our brand identity aesthetics and department objectives.
• Collaborate with the senior creative team to implement the vision and design aesthetic for campaigns across all channels.
• Conceptualize and design engaging content series for deployment, collaborating closely with the creative team.
• Brainstorm content strategy and plan the editorial calendar for social media in partnership with the social media, advocacy, influencer, and communications teams.
• Create real-time social-first assets, including videos, GIFs, images, and more, ensuring detailed execution.
• Provide design support for regional social media needs.
• Take ownership of retouching and other production needs for your own projects.
• Engage with internal and external partners, participating in meetings and delivering creative assets on time and in the accurate format.

Requirements

• 5-8 years of graphic/digital design experience, preferably in the fashion, beauty, or lifestyle industry, either in-house or at an agency.
• Exceptional skills in image curation, visual storytelling, typography, layout, form, and color.
• In-depth knowledge of Adobe Creative Suite.
• Diverse design experience across various digital platforms.
• Ability to create lightweight video social content, including GIFs.
• Highly creative, collaborative, positive, and proactive!
• Keen sense for color, layout, form, imagery, typography, and composition.
• Bachelor's Degree Required.

Benefits

• Market-competitive total rewards package including diverse and robust health and insurance benefits.
• Above-market 401(k) contribution to help associates save for retirement.
• Career growth opportunities.