Senior Manager of Marketing Technology - GA - On Site

Vensure Employer Services - Duluth, GA

Full-time - Senior

Duluth, GA

Administrative and Support Services

About the position

As Senior Manager of Marketing technology, you will provide the operational support the Marketing team needs to run, track and optimize programs. You will also oversee and administer Vensure's marketing technology stack, help drive our database strategy, and work with a cross-organizational team to ensure top-of-funnel health.

Responsibilities

• Provide the marketing team with operational support across the MarTech stack to launch, track and optimize programs
• Manage conversion tracking across platforms such as Google AdWords, Bing, LinkedIn, Email, etc. and ensure leads are properly tagged for attribution
• Work closely with Sales Operations, Sales, Marketing, and other key departments to monitor business strategies, revenue growth, and KPIs
• Support the identification, evaluation and procurement of marketing technology
• Work with IT, line of business stakeholders, and relevant partners to deploy technology and related processes and train or secure training as needed
• Use data and analytics to measure and improve performance, including tracking key metrics
• Collaborate with other departments, such as product and customer success, to identify and implement process improvements
• Stay up-to-date on industry trends and best practices in marketing operations/MarTech
• Provide marketing with training, enablement and ongoing technical support
• Partner with the cross-functional team to ensure VES leads are routing and converting per established processes, delivering a highly efficient lead management engine

Requirements

• 8 years of experience in marketing operations or a related field
• Strong analytical and problem-solving skills, with experience using data and analytics to improve performance
• Familiarity with sales and marketing tools, such as customer relationship management systems
• Excellent communication and collaboration skills, with the ability to work effectively with a team
• Knowledge of the sales process and the company's target audience and goals
• Ability to conduct market and customer research to identify opportunities for growth
• Strong project management skills, with the ability to prioritize and manage multiple tasks and projects
• Flexibility and adaptability to change
• A desire to learn and grow in the revenue operations field, and a willingness to continuously improve and develop skills
• Ability to flourish and show agility in a fast-paced environment
• Solid teamwork skills further supported by a professional demeanor
• Strong time-management and organizational skills
• Strong project management ability
• Basic computer skills, internet skills, business research tools acumen, MS Word, Excel, Outlook, PowerPoint, working knowledge of CRM platforms
• Excellent written and verbal communication skills, including presentation skills
• Strong attention to detail and ability to support and manage simultaneous requests
• Clear commitment to producing polished work
• Consistently demonstrating attention to detail
• Identify and resolve any issues in a timely and professional manner

Nice-to-haves

• Strong B2B marketing background
• Demonstratable experience in marketing automation, CRM administration, budget management
• Proven experience in conversion optimization across marketing channels
• Strong knowledge base for SFDC CRM as administrator or analyst
• Working knowledge of Google Analytics and other related google suite tools
• Strong understanding of marketing automation software, such as Marketo, Pardot, or Hubspot
• Marketo or other marketing automation certification preferred