Senior Manager of Paid Media

Caring.Com - Charlotte, NC

Full-time - Mid Level

Charlotte, NC

Personal and Laundry Services

About the position

The Senior Manager of Paid Media is a strategic and analytical leader responsible for overseeing and optimizing Caring.com's paid media initiatives. This role involves setting the overall paid media strategy, managing a multimillion-dollar budget across search and social platforms, leading a team of paid media professionals, and driving continuous improvement in campaign performance and ROI. The ideal candidate will possess a deep understanding of the paid search and paid social landscape, strong analytical skills, and a proven track record in managing large-scale paid media campaigns.

Responsibilities

• Develop and execute a comprehensive paid media strategy that aligns with Caring.com's overall marketing and business objectives.
• Identify new paid media opportunities and channels to expand reach and drive growth.
• Stay abreast of industry trends, emerging technologies, and best practices in paid media.
• Collaborate with cross-functional teams (e.g., content, creative, product) to ensure integrated and effective campaigns.
• Oversee a multimillion-dollar paid media budget, ensuring efficient allocation and maximizing ROI.
• Oversee the day-to-day management of paid media campaigns across various channels (e.g., search, social, display).
• Analyze campaign performance data to identify trends, insights, and areas for improvement.
• Implement optimization strategies to improve campaign effectiveness and efficiency.
• Develop and maintain comprehensive paid media reporting dashboards and analyses.
• Track key performance metrics (e.g., impressions, clicks, conversions, ROI) and report on results to stakeholders.
• Provide actionable insights and recommendations based on data analysis.
• Forecast and track paid media spending, analyzing performance against targets.
• Lead, mentor, and develop a team of paid media professionals, fostering a culture of collaboration, innovation, and high performance.
• Set clear performance expectations, provide regular feedback, and conduct regular coaching with team members.
• Recruit and onboard new team members as needed.

Requirements

• 7+ years of experience in paid media, with at least 3 years in a managerial role and a heavy emphasis on paid search.
• Proven track record of success in managing profit-driven performance marketing campaigns focused on lead generation, ideally within industries with offline sales centers.
• Demonstrated familiarity with paid social advertising on Meta.
• Experience managing a multimillion-dollar annual budget.
• Strong strategic thinking and analytical skills, with a proven ability to develop and execute data-driven paid media strategies that deliver ROI.
• Excellent leadership, communication, and interpersonal skills, capable of building and motivating a high-performing team.
• Exceptional project management skills, able to juggle multiple priorities and deadlines in a fast-paced environment.
• Proven ability to analyze campaign performance data, identify trends and insights, and make data-driven decisions to optimize campaigns and improve ROI.
• Up-to-date knowledge of paid media industry trends, best practices, and emerging technologies.

Nice-to-haves

• Familiarity with AI and machine learning tools for paid media optimization.
• Experience with BI tools (e.g., Looker, Power BI, Tableau) to analyze large datasets and derive actionable insights.
• Experience in regulated industries where the use of first-party audiences is restricted, such as housing and healthcare.

Benefits

• Flexible hours and paid time off policy
• Competitive benefits package including medical, dental, vision, HSA, life, disability, and pet insurance
• 401(k) Employer match
• Direct relationships with executive leadership team
• Fun work environment including social happy hours
• Rapid company growth
• Paid caregiver and volunteer days