Senior Manager of Paid Media

Pattern Agency - Lehi, UT

Full-time - Mid Level

Lehi, UT

Professional, Scientific, and Technical Services

About the position

The Senior Manager of Paid Media at Pattern is responsible for leading TikTok advertising efforts, optimizing campaign performance, and mentoring offshore teams to drive exceptional ROI and audience engagement. This full-time role is based in Lehi, Utah, and involves managing a media budget while ensuring optimal performance and collaboration across teams.

Responsibilities

• Lead and manage the execution of paid media campaigns for TikTok, overseeing a media budget and ensuring optimal performance and ROI.
• Serve as a subject matter expert and 'player-coach,' providing strategic recommendations on high-stakes accounts.
• Manage and mentor a growing team, including offshore staff in Serbia and India, ensuring seamless collaboration and performance tracking.
• Oversee the tracking and management of all paid media dollars, ensuring accurate allocation and oversight of campaign performance.
• Collaborate with offshore teams to quarterback campaign management, optimizing processes and ensuring smooth execution of media buys.
• Develop and implement strategies to improve media spend efficiency, driving continuous improvement in campaign outcomes and financial performance.
• Contribute to scaling the team, with the long-term goal of managing a team of 10 or more, primarily offshore.

Requirements

• Proven experience managing paid media campaigns, particularly on TikTok, with a track record of driving successful results.
• In-house agency experience with the ability to manage multiple brands and effectively switch between different accounts and strategies.
• Strong budget management skills, with experience overseeing substantial media spend and ensuring efficient use of funds.
• Hands-on experience working in a fast-paced environment, particularly on TikTok, adapting to platform-specific nuances.
• Demonstrated ability to lead and collaborate with teams, including offshore teams, to ensure smooth execution of media strategies.
• Experience managing or collaborating with creative teams, with an understanding of generating creative assets that resonate with target audiences.

Nice-to-haves

• Familiarity with TikTok Shop or similar e-commerce platforms.

Benefits

• Unlimited PTO
• Paid Holidays
• Onsite Fitness Center
• Company Paid Life Insurance
• Casual Dress Code
• Competitive Pay
• Health, Vision, and Dental Insurance
• 401(k)