Senior Manager of Public Relations and Communications

About the position

Weee! is seeking an experienced Senior Manager of PR & Communications to lead our public relations and communications strategy. This role will be pivotal in driving brand awareness, enhancing Weee!’s reputation, and fostering relationships with media outlets and influencers. The individual will collaborate with cross-functional teams to create compelling narratives that highlight Weee!’s growth, innovation, and mission to celebrate Asian (and other ethnicities in the future) food and culture in the U.S.

Responsibilities

• Lead the development and execution of a comprehensive PR and communications strategy to promote Weee!’s brand, products, and leadership across national, regional and niche media.
• Build and maintain strong relationships and generate opportunities for coverage, with key media outlets, journalists, analysts and other thought leaders to ensure positive media coverage and ongoing media engagement.
• Craft compelling brand narratives that highlight Weee!’s unique value proposition, growth trajectory, and leadership in the Asian e-commerce space.
• Work closely with the Executive and Leadership team to develop thought leadership platforms, including media interviews, speaking engagements, and executive content.
• Train executives to deliver compelling and effective messaging in interviews and talks.
• Oversee the development of PR materials including press releases, media pitches, fact sheets, talking points, and other written communication.
• Collaborate with the marketing and creative teams to ensure cohesive messaging across all platforms and to support PR initiatives with integrated campaigns where relevant.
• Coordinate PR for brand events, product launches, and community engagement initiatives, working closely with external partners.
• Analyze media coverage and PR performance, providing regular reports and recommendations for optimizing outreach and strategy.
• Develop and implement a crisis communications playbook, ensuring swift and effective responses to any brand-related challenges or crises.

Requirements

• 7+ years of experience in PR and communications, preferably in ECommerce, retail or consumer led businesses.
• Proven success in securing media coverage across national, regional, and niche outlets.
• Strong relationships with U.S. media, especially in food, lifestyle, and tech sectors.
• Deep understanding of and connection to Asian cultures and communities in the U.S. is highly preferred.
• Exceptional written and verbal communication skills with the ability to craft clear, impactful messaging tailored to various audiences.
• Demonstrated ability to inspire and influence individuals at all levels of an organization.
• Strong organizational skills with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Experience developing and executing crisis management and resolution plans.

Nice-to-haves

• Prior experience working in a high-growth startup or scale-up environment.
• Familiarity with e-commerce platforms and trends.
• Multilingual abilities (especially in Mandarin, Cantonese, or other Asian languages).

Benefits

• Comprehensive health insurance package, including medical, dental, and vision. PPO/HMO packages.
• 401k, 4% company match.
• Equity and Bonus.
• Vacation, sick and holiday time off.
• Monthly mobile stipend.
• Monthly Weee! Points credits.