Senior Manager, Paid Media

$70,000 - $130,000/Yr

Golin - Dallas, TX

Full-time - Mid Level

Hybrid - Dallas, TX

Professional, Scientific, and Technical Services

About the position

Golin Dallas is seeking a Senior Manager, Paid to join our dynamic Digital team. In this role, you will collaborate with a talented group of digital strategists, creatives, creators, and analysts to identify real-time opportunities and oversee the paid strategy and execution for a multi-national software company/tech client. Your primary focus will be to strategize, execute, and optimize paid media investments that drive business results for our premier tech client. You will consistently evaluate and optimize channel health, keeping abreast of updates and nuances of campaigns. As a Senior Manager, you will define and manage the execution of testing strategies for audiences, messaging, and tactical approaches across campaigns. You will also help champion and advise fellow paid team members, sharing best practices in paid media with colleagues and clients. Your responsibilities will include managing paid advertising using measurement tools, integrating management and measurement across multiple channels and paid strategies. You will lead successful digital communications and engagement campaigns with measurable results across various paid digital touchpoints, including social, native, video, and influencer marketing. Additionally, you will prepare media cost estimates and channel-specific targeting recommendations for campaigns, working closely with clients to secure budgets that align with their paid media requirements. Maintaining close relationships with representatives from advertising platforms such as Facebook, Twitter, and LinkedIn will be crucial, as you will leverage these relationships for unique client opportunities. This role offers direct access to seasoned professionals who will help improve your work and establish a path for long-term growth within Golin. You will have the exciting opportunity to create and build a new function within an established successful agency, with planned people management responsibilities in the long term.

Responsibilities

• Strategize, execute and optimize paid media investments that drive business results for a premiere tech client.
• Consistently evaluate and optimize channel health, updates and nuances of campaigns.
• Define and manage the execution of testing strategies for audiences, messaging and tactical approaches across campaigns.
• Help champion and advise fellow paid team members.
• Share paid media best practices with colleagues and clients.
• Manage paid advertising using measurement tools, integrating management and measurement across multiple channels and paid strategies.
• Lead successful digital communications and engagement campaigns with measurable results across paid digital touchpoints, including social, native, video, and influencer.
• Prepare media cost estimates and channel-specific targeting recommendations for campaigns and work with clients to secure budgets most appropriate for their paid media requirements.
• Assist in tracking client spend and agency revenue for paid media work in the Dallas office.
• Maintain close relationships with representatives from platforms that we regularly use to advertise on behalf of clients.

Requirements

• 5+ years digital marketing or advertising experience.
• Thorough knowledge of the current and future social media universe including established and emerging channels (e.g., Facebook, Twitter, TikTok, YouTube, LinkedIn, Pinterest, Instagram, Snapchat).
• Thorough understanding of the technical aspects of online marketing channels such as audience targeting, data feeds, pixel remarketing, platform-specific ad formats, custom audiences, URL tracking codes, etc.
• Presentation and writing skills, leadership, client management, and cross-functional skills, budget management and business acumen are required.
• Understanding of digital and social media buying landscape and trends.
• Excellent verbal, written, presentation and problem-solving skills.
• A thirst for knowledge and a desire to constantly enhance your skill set.