Senior Manager, Paid Search & Owned Digital Media, Global Cards

Marriott International - Bethesda, MD

Full-time - Mid Level

Bethesda, MD

Accommodation

About the position

The Senior Manager, Card Digital Acquisitions, is a pivotal member of the U.S. Co-brand Card Acquisitions team at Marriott International. This role is essential for driving portfolio growth for Co-brand Card products through owned digital channels, significantly contributing to building and enhancing member loyalty and engagement with Marriott's brands. The Senior Manager will collaborate closely with various internal stakeholders, including Data, Marketing, Activation, and Personalization (DMAP), as well as external bank partners and agencies. The candidate will be instrumental in developing marketing campaigns across both internal and external channels aimed at driving card acquisitions. In this role, the Senior Manager will deploy paid search and media strategies to drive acquisitions, focusing on U.S. co-brand acquisitions through a well-defined digital strategy for Marriott-funded paid search, programmatic advertising, and display media. The individual will partner with Global Cards leadership to outline the strategy and roadmap for the next three years, ensuring alignment of initiatives across MI-funded digital advertising channels. This includes managing reporting on acquisition performance across stakeholder teams, particularly with Finance, to ensure that marketing investments meet the targeted return on investment. The Senior Manager will also be responsible for developing a content strategy that effectively communicates how co-brand credit cards enhance member access to Marriott Bonvoy offerings. This role involves identifying promotional opportunities with existing and new Marriott Bonvoy partners, leading a discipline team that champions the Global Cards' vision for product and service delivery in digital channels, and ensuring that departmental goals are communicated clearly to produce desired results. Additionally, the Senior Manager will analyze channel performance to identify trends impacting revenue and profit, manage media and advertising spending within the annual budget, and collaborate with key stakeholders to deliver an annual budget recommendation to support year-over-year U.S. acquisition growth. The role requires a strategic mindset to develop product growth plans and marketing roadmaps for Marriott Bonvoy co-brand cards, ensuring aggressive acquisition goals are met while leveraging analysis to implement innovations that increase revenue and portfolio growth.

Responsibilities

• Drive U.S. co-brand acquisitions through the development and execution of a digital strategy for Marriott-funded paid search, programmatic advertising, and display media.
• Partner with Global Cards leadership to define the strategy and roadmap for the next three years.
• Lead the alignment of the roadmap, creative & content development, and measurement of initiatives across MI-funded digital advertising channels.
• Collaborate with internal partners and bank partners to plan and execute media plans designed to optimize the acquisition of new co-brand credit card members.
• Manage reporting acquisition performance across stakeholder teams, including Finance, to ensure marketing investments meet aligned target for return-on-investment.
• Develop a content strategy designed to acquire new co-brand credit card members through inspiring content that illustrates the benefits of the co-brand credit cards.
• Identify promotional opportunities with existing and new Marriott Bonvoy partners.
• Set and champion the Global Cards' vision for product and service delivery in Digital channels.
• Communicate departmental goals clearly to produce desired results.
• Analyze channel performance to identify trends that impact revenue and profit.
• Manage spending on media & advertising to stay within the annual budget target.
• Develop product growth plans and marketing roadmaps for Marriott Bonvoy co-brand cards to achieve aggressive acquisition goals.
• Plan, coordinate, deploy, and manage digital acquisitions marketing campaigns, creative, assets, and offers on web and mobile app.
• Manage campaign and segment optimization, budgets, and reporting to achieve acquisitions KPIs.
• Identify opportunities to transform channel efficiencies and efficacy and add new placements.
• Manage ad-hoc marketing projects as needed to support Global Cards strategic goals.

Requirements

• 4-year degree from an accredited university in Business Administration, Marketing, Hospitality Management, or related major AND 4 years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance OR HS Diploma and 6 or more years' experience in digital marketing with experience in paid search, digital media, retargeting, and personalization.
• Experience managing and defining transformational strategies for business units.
• Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity.

Nice-to-haves

• Experience in loyalty marketing and credit card programs.
• Familiarity with digital marketing analytics tools and platforms.
• Strong understanding of customer segmentation and targeting strategies.

Benefits

• Health insurance coverage
• Dental insurance coverage
• 401(k) retirement savings plan
• Paid time off
• Flexible scheduling options
• Professional development opportunities
• Employee discounts on Marriott services and products