Senior Manager, Paid Social

Gap - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Senior Manager of Paid Social is a pivotal role within Gap Inc., responsible for overseeing and executing the Paid Social investment strategy for Old Navy. This position is situated within the Marketing Shared Services organization, which represents a new centralized approach to managing Paid Social investments across all Gap Inc. brands. The Senior Manager will collaborate closely with the Director of Paid Social, the Channel Planning team, and Media Agency partners to ensure that all Paid Social activities are executed efficiently and effectively. This role requires a strong understanding of the Paid Social landscape, as well as the ability to leverage insights and best practices to drive performance across the brands. In this role, the Senior Manager will act as the primary liaison with Media Agency resources dedicated to Paid Social, leading communications regarding social strategy, execution, pacing, performance, and investment decision-making. The individual will be responsible for monitoring Paid Social investment activities against established KPIs, identifying challenges and opportunities for optimization, and conducting research to uncover innovative Paid Social strategies that can enhance Gap Inc.'s market presence. Additionally, the Senior Manager will work with the Measurement and Interpretation team to refine measurement and reporting practices, ensuring that insights and best practices are effectively packaged and communicated. Continuous improvement of ROI will be a key focus, as the Senior Manager will need to stay informed about the evolving Paid Social landscape and identify opportunities for enhanced effectiveness. This role also involves managing relationships with key publishers and platforms, ensuring that Gap Inc. remains at the forefront of Paid Social innovation.

Responsibilities

• Manage day-to-day Paid Social activation and execution, acting as the main point of contact with Media Agency resources dedicated to Paid Social.
• Lead communication with Media Agency regarding Social strategy and execution, including pacing and performance, investment decision-making, and testing and learning roadmaps.
• Monitor Paid Social investment activity against target KPIs identified in marketing briefs, surfacing potential challenges or opportunities to optimize activity.
• Conduct research and due diligence to identify Paid Social innovation opportunities and best practices that will elevate Gap Inc.'s brands in the marketplace.
• Act as the main point of contact with the Measurement and Interpretation team to monitor and refine measurement and reporting practices.
• Package and socialize insights, innovation opportunities, and best practices identified by the Paid Social team.
• Establish and drive continuous improvements to ROI by understanding the current and future Paid Social landscape and identifying opportunities to improve effectiveness.
• Support the Director in managing relationships with key publishers and platforms by keeping informed of evolving offerings and emerging partnership opportunities.

Requirements

• 5+ years of marketing experience with 4+ years of experience in paid social investment.
• Extensive experience planning and executing paid social media campaigns.
• Deep knowledge of paid social channels, technologies, best practices, and trends.
• Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change.
• Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across.
• Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work.

Benefits

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five 'on the clock' hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.