SENIOR MANAGER, PAID SOCIAL

$130,400 - $195,600/Yr

Novartis - Cambridge, MA

Full-time - Mid Level

Cambridge, MA

Chemical Manufacturing

About the position

The Senior Manager, Paid Social is a pivotal role within the corporate marketing team, responsible for the strategic development, planning, and execution of paid social media campaigns that align with Novartis' corporate branding and marketing initiatives. This position plays a crucial role in enhancing brand positioning and driving awareness of the Novartis Corporate Brand, ultimately supporting the enterprise's growth goals and reputation. The Senior Manager will work closely with the Chanel Management teams and external agencies to ensure the successful execution of paid social strategies. Additionally, this role will provide consulting support to Corporate Affairs teams that utilize paid social to enhance their marketing campaigns. In this role, the Senior Manager will stay informed about market research, customer insights, and industry trends to develop effective paid social marketing campaigns. They will be responsible for creating and executing paid social elements of corporate marketing strategies that align with Novartis' strategic priorities. The Senior Manager will ensure that all marketing activities adhere to the corporate brand positioning, messaging, and guidelines. They will also be tasked with developing, testing, and scaling compelling paid social campaigns that resonate with target audiences, utilizing new technologies for both scale and microtargeting. Monitoring campaign performance and conducting data analysis will be essential to continuously optimize campaigns. The Senior Manager will need to stay abreast of emerging digital marketing trends and technologies to maintain a competitive edge. Building a reliable network of strategic partnerships across Corporate Affairs, global business functions, and with external agencies will be key to the role's success. Furthermore, managing relationships with external agencies that execute media buys on behalf of Novartis will be a critical responsibility.

Responsibilities

• Stay up to date with market research, customer & stakeholder insights and industry trends to develop successful paid social marketing campaigns.
• Develop and execute paid social elements of corporate marketing strategies aligned with Novartis Brand and Corporate Affairs strategic priorities.
• Ensure that marketing activities align to the Novartis corporate brand positioning, messaging and guidelines.
• Develop, test, and scale compelling paid social campaigns that resonate with target audiences and create a measurable change in belief and bias to action.
• Utilize new technologies for both scale and microtargeting.
• Monitor campaign performance and conduct data analysis to continuously optimize campaigns.
• Stay abreast of emerging digital marketing trends and technologies to maintain a competitive edge.
• Create a reliable network of strategic partnerships across Corporate Affairs, global business functions and with external agencies and other marketing professionals.
• Manage the relationship with external agencies that execute the media buys on behalf of Novartis.

Requirements

• Bachelor's degree (or equivalent) in Marketing, Design, Advertising, Journalism or related field.
• Proven experience in developing and executing paid social media campaigns that drive measurable business results.
• Demonstrated utilization of stakeholder research and mapping, understanding of stakeholders and audience journeys as well as knowledge in audience targeting for a range of paid social channels including digital and social.
• Understanding of corporate marketing principles, strategies and best practices.
• Ability to lead and influence collaborators and agencies without direct line management authority.
• Strong storyteller with excellent written and verbal communication skills, with the ability to create compelling and persuasive messaging across marketing collateral.

Nice-to-haves

• Good knowledge of industry trends, technologies and best practices in creative design.