Senior Manager, Paid Social

Gap

Full-time - Mid Level

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Senior Manager of Paid Social at Gap Inc. is responsible for overseeing and executing Paid Social investments across the company's brands. This role is part of a centralized marketing approach, focusing on driving efficiency and effectiveness in Paid Social strategies. The manager will collaborate with various teams and media agency partners to optimize investment activities and identify opportunities for economies of scale across the brands.

Responsibilities

• Manage day-to-day Paid Social activation and execution, acting as the main point of contact with Media Agency resources dedicated to Paid Social.
• Lead communication with Media Agency regarding pricing strategies, guarantees, preferred positioning, and all facets that deliver effectiveness across Gap Inc.'s Paid Social investment.
• Consistently monitor Paid Social investment activity against target KPIs identified in marketing briefs, surfacing potential challenges or opportunities to optimize activity.
• Monitor Paid Social investment from a cross-portfolio perspective to identify duplicative efforts and surface opportunities for efficiencies across the portfolio.
• Regularly conduct research and due diligence to identify Paid Social innovation opportunities and best practices that will elevate Gap Inc.'s brands in the marketplace.
• Act as the main point of contact with the Measurement and Interpretation team to monitor and refine measurement and reporting practices.
• Lead packaging and socialization of insights, innovation opportunities, and best practices identified by the Paid Social team.
• Establish and drive continuous improvements to ROI by understanding the current and future Paid Social landscape and identifying opportunities to improve effectiveness.
• Support Director in managing relationships with key publishers and platforms by keeping informed of evolving offerings and emerging partnership opportunities that can provide incremental value for Gap Inc.

Requirements

• 5+ years marketing experience with 3+ years experience in paid social investment.
• Experience managing teams, with a proven track record of collaborative leadership, team building, and managing individual contributors.
• Extensive experience planning and executing paid social media campaigns.
• Deep knowledge of paid social channels, technologies, best practices, and trends.
• Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change.
• Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across.
• Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work.

Benefits

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.