This job is closed
We regret to inform you that the job you were interested in has been closed. Although this specific position is no longer available, we encourage you to continue exploring other opportunities on our job board.
Senior Manager, Partnerships
Babylist - Emeryville, CA
posted 3 days ago
About the position
Babylist is looking for a Senior Manager, Partnerships to drive business growth and solidify our presence within the Retail sector, with an eye to CPG distribution and sales strategies. This role is pivotal in bringing an understanding of the evolving needs of both retailers and the CPG brands they carry, to enable Babylist to become a go-to partner for developing innovative promotional and distribution plans to connect these retailers and brands with expecting and new parents. As the Senior Manager, you will leverage Babylist's unique value proposition to deepen partnerships with key retailers while unlocking new business opportunities through business development work focused on retailer-funded and shopper-marketing funded initiatives. A key focus of this role will be business development-specifically, identifying and capitalizing on untapped opportunities within retailer and CPG relationships to grow new distribution channels and promotional campaigns. By fostering a deep understanding of the business models and decision-making processes of retailers and the brands they work with, you'll help Babylist create scalable, mutually beneficial marketing solutions. You'll partner closely with retailers to uncover their promotional goals, whether at a category level or across multiple brands, and align these objectives with CPG brands looking to activate targeted, impactful campaigns.
Responsibilities
- Represent Babylist's portfolio of products and services, showcasing our value proposition to both retail and CPG stakeholders
- Spearhead Babylist's efforts to grow our advertising solutions footprint, including product, packaging, and UX within the Retail and CPG industries
- Leverage your deep media expertise and knowledge of CPG shopper marketing to build and strengthen relationships with retailers and the brands they carry
- Identify and unlock retailer-funded promotional opportunities to drive mutual growth for retailers and CPG brands
- Cultivate deeper relationships with retailers like CVS, either at the category level or across multiple brands, to position Babylist as a key partner
- Craft compelling ideas, proposals, and pitch materials to secure and grow partnerships
- Serve as a strategic consultant to partners, understanding their needs and how Babylist can deliver value to both retailers and CPG brands
Requirements
- At least 10 years of experience with a majority of that time focused on advertising, strategic partnerships, and/or media sales, particularly within the Retail and CPG spaces
- Deep, proven expertise in both retail media and CPG shopper marketing, including a thorough understanding of how retailers function, make decisions, and budget alongside the brands they carry
- A strategic partner to both internal and external stakeholders, with the ability to create win-win relationships
- Proven experience working with retail and CPG brands to leverage publisher and platform capabilities to drive brand awareness, consideration, intent, and purchase
- Background in media partnerships, branded content, and/or shopper marketing
- An expert in digital media, shopper marketing, and retail relationships
- A seasoned business developer who can adapt your approach based on client needs and opportunities
- A collaborative team player who works toward achieving company goals
Benefits
- Company paid medical, dental, and vision insurance
- Generous paid parental leave policy
- 401(k) with company match
- Flexible spending account
- Paid leave (including PTO and parental leave)
- Stipend to help set up your office
- Perks for physical, mental and emotional health, parenting, childcare, and financial planning
