Senior Manager, Payer Marketing

Full-time - Senior

Cambridge, MA

About the position

The Senior Manager, Payer Channel Marketing is accountable for planning and executing payer and reimbursement marketing activities to support brand objectives for our neuromuscular degeneration franchise. In this role, the individual serves as a critical liaison aligning brand strategy to market access and reimbursement priorities, with the ultimate goal of optimizing the access & reimbursement process.

Responsibilities

• Lead the market access strategy and development of payer and reimbursement marketing initiatives for therapies within our rare franchise.
• Ensure alignment and coordination of Market Access & Reimbursement strategies with the US Brand teams.
• Establish value narrative and execute multichannel campaign to deliver it; liaise with Global Value & Access / HEOR teams and US Brand teams to build messaging tailored to various stakeholders, including government and private payers, health plans, and PBMs.
• Collaborate with National/Regional Account teams and field reimbursement teams to understand field needs; design and execute impactful tactics and programs.
• Develop strategies and frameworks for access and reimbursement engagement. Develop pull/push-through strategies and tactics and roll out to the field reimbursement team effectively.
• Develop the annual brand plan from a Market Access and Reimbursement perspective, while ensuring alignment with the US brand and global teams.
• Manage our vendor agency of record as well as the regulatory & legal materials review process to ensure fulfillment and execution of projects and tactics within budget.

Requirements

• Bachelor's degree required; MBA preferred.
• 5+ years pharma and/or biotech commercial experience; minimum 2 years in payer/reimbursement/patient services space.
• Strong understanding of health care delivery and payment/insurance systems in the US.
• Strong project management skills with the ability to independently drive projects forward, establish budgets and timelines.
• Strong interpersonal skills - builds relationships by identifying common goals and engaging in a transparent, trust-building manner.
• Heightened ability to collaborate, influence, and work with a wide array of internal and external stakeholders to successfully deliver results.
• Experience of managing multiple demands and priorities on time and under business constraints.
• Experience managing key commercial processes that are critical to business performance, including brand planning and positioning, value proposition development, and pricing/reimbursement strategy.

Nice-to-haves

• Veeva Vault experience

Benefits

• Medical, Dental, Vision, & Life insurances
• Fitness & Wellness programs including a fitness reimbursement
• Short- and Long-Term Disability insurance
• A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
• Up to 12 company paid holidays + 3 paid days off for Personal Significance
• 80 hours of sick time per calendar year
• Paid Maternity and Parental Leave benefit
• 401(k) program participation with company matched contributions
• Employee stock purchase plan
• Tuition reimbursement of up to $10,000 per calendar year
• Employee Resource Groups participation