Senior Manager, Performance Marketing

About the position

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As Senior Manager of Performance Marketing you’ll work to set winning strategies for paid media across all segments, evaluate and implement diversified multi-channel, full funnel media plans that create demand with buyers across all segments and business units – from SMB to Mid Market and Enterprise. You will optimize channel efficacy by identifying and evaluating the effectiveness of our channels across email, paid social, digital ads and third party media and review sites. Additionally, you will architect predictable and efficient pipeline strategies that offset seasonality and market factors and deliver on forecasts and objectives. You will improve ROAS and optimize channels through a pragmatic test and scale approach. Fostering a culture of innovation is key, as you will be on the forefront of paid advertising and demand generation trends and tools, deploying high-potential pilots and scaling the most promising outcomes. You will also standardize paid media planning, budgeting, and reporting, creating a flexible but standardized approach to responding to inbound requests, documenting tactics and reporting on budget and performance. Finally, you will drive team excellence by mentoring and managing a high performing team of data-driven, experience-obsessed, detail-oriented marketers across lifecycle, performance marketing, and marketing analytics.

Responsibilities

• Set winning strategies for paid media across all segments.
• Evaluate and implement diversified multi-channel, full funnel media plans.
• Optimize channel efficacy by identifying and evaluating the effectiveness of channels.
• Architect predictable and efficient pipeline strategies.
• Improve ROAS and optimize channels through a pragmatic test and scale approach.
• Foster a culture of innovation by deploying high-potential pilots.
• Standardize paid media planning, budgeting, and reporting.
• Drive team excellence by mentoring and managing a high performing team.

Requirements

• 7-10 years of experience in B2B demand generation and/or performance marketing.
• At least 3 years experience leading a demand gen function.
• Experience managing direct reports across performance marketing and analytics.
• Fluent in Ad platforms and networks (e.g. Google Ads, Google Display Network, GA4).
• Familiar with Marketing Automation and Attribution tools (Marketo Measure, Bizible, Salesforce).
• Experience using data visualization tools to craft narratives (e.g. Looker, Tableau, etc).
• Comfortable with ABM Platforms and DSPs (e.g. 6Sense, Demandbase, ZoomInfo MarketingOS).
• BA required.

Nice-to-haves

• SaaS experience across SMB, Mid-Market and Enterprise segments strongly preferred.
• Understanding of the latest in marketing mix modeling and predictive analytics preferred.

Benefits

• Market competitive salary.
• Equity for all full time roles.
• Exceptional benefits.
• Commission plans for applicable roles.