Senior Manager - Platform Product Marketing

$125,000 - $165,000/Yr

Nextworld.Net - Greenwood Village, CO

Full-time - Mid Level

Greenwood Village, CO

Professional, Scientific, and Technical Services

About the position

The Senior Manager - Platform Product Marketing at Nextworld is responsible for developing and executing the product marketing strategy for a no-code, cloud-based development platform. This role focuses on ensuring successful product launches, effective positioning, and maximizing customer engagement and revenue growth. The ideal candidate will have a strong background in product marketing, particularly in SaaS platforms, and will work collaboratively across teams to drive market success.

Responsibilities

• Develops and executes the go-to-market strategy for platform product launches, including new modules and updates.
• Defines software positioning, messaging, and value propositions to resonate with target customers, emphasizing efficiency, scalability, and ROI.
• Conducts market research to understand customer personas, industry-specific needs, competitive landscape and positioning within the market.
• Provides the sales team with the necessary tools, training, and information to effectively sell, including demo scripts, case studies, and battle cards.
• Works with marketing to create tailored marketing collateral, including datasheets, case studies, whitepapers, and presentations highlighting the software's capabilities and benefits.
• Works with marketing to drive awareness and generate leads through campaigns, webinars, events, and digital marketing.

Requirements

• Bachelor's degree in marketing, business, or a related field (MBA preferred).
• 5+ years of experience in product marketing, with a strong background in SaaS Platforms or ERP.
• Proven track record of successfully launching and scaling SaaS products in the market.
• Strong leadership skills with the ability to build, inspire, and manage a team.
• Excellent verbal and written communication skills, with a talent for crafting compelling product narratives.
• Highly analytical mindset with the ability to interpret data, draw insights, and optimize strategies accordingly.
• Demonstrated ability to work cross-functionally and collaborate effectively with sales, product, and engineering teams.
• Experience with modern marketing and sales tools, CRM systems, and analytics platforms.

Nice-to-haves

• 10+ years in a product marketing role and/or a combination of product marketing and product management and solution engineering experience.
• Technical proficiency using low/no-code platform tools to build, develop, or extend software.

Benefits

• Hybrid work model with in-office requirements three days a week (Tuesdays - Thursdays).
• Competitive salary range of $125K - $165K.