Senior Manager, Product and Member Marketing

Agency Chief - New York, NY

Full-time - Mid Level

Remote - New York, NY

5,001-10,000 employees

Real Estate

About the position

The Chief is seeking a Product Marketing Manager who will be responsible for all member engagement communications for over 10,000 members. This role involves shaping the prospective member journey, developing go-to-market strategies, and leading content creation for sales enablement. The ideal candidate will excel in a fast-paced environment, possess strong communication skills, and have a strategic mindset to drive member retention and engagement.

Responsibilities

• Own the successful launch and ongoing promotion of new products and features across the Chief product portfolio.
• Develop product positioning and messaging for products and features, considering value proposition, audience needs, market landscape, and other factors.
• Develop and execute go-to-market strategies and integrated marketing moments, collaborating closely with Product, Membership Sales, Marketing, Creative and other cross-functional teams.
• Optimize the prospective member sales funnel, including email nurture campaigns, sales collateral, landing pages, crafting compelling stories about Chief membership.
• Drive omni-channel adoption of the mobile app and SMS channels.
• Build deep product & member knowledge leveraging both quantitative and qualitative insights to inform go-to-market strategies and A/B testing to optimize communications and experiences.
• Manage complex projects independently, develop processes to achieve scale, and drive alignment with stakeholders.
• Directly manage a Marketing Specialist, and provide guidance and direction for a team, including a Copywriter, Graphic Designer, and Campaign Operations Specialist, to execute impactful marketing campaigns.
• Evolve Chief's Member Communications strategy, developing member campaigns that support emerging needs and business transformation for the organization, while also driving member engagement, awareness, and participation rate.
• Evaluate data to determine the effectiveness of ongoing members communications, and collaborate with Member Experience and Marketing Operations to optimize lifecycle marketing.
• Oversee company-wide strategic communications calendar, setting the overall timeline for member-facing communications from cross-functional teams.
• Partner with senior leadership in Member Experience, PR, Brand, Social Impact to ensure that member-facing collateral and communications leveraged by their teams are consistent with Chief's internal brand and voice and drive usage of member success offerings.
• Manage B2C marketing budget, thoughtfully allocating funds toward items and events that support member loyalty and retention.
• Manage the planning and execution of internal events aimed at sharing large company announcements or changes with members.

Requirements

• Product marketing experience, including campaign strategy/development, messaging, segmentation, and AB/multivariate testing.
• Ability to quickly connect product features and benefits with user needs and translate into value props and high-quality deliverables.
• Data-driven strategies to project design, implementation and KPI management through a business impact lens.
• Strategic mindset with strong analytical skills to bring complex and nuanced concepts into simple actionable tasks.
• Ability to balance short-term gains with long-term impact.
• Fundamental knowledge/understanding of marketing automation tools such as Braze or Iterable and a track record leveraging those tools to create successful, multi-channel, and multi-touch campaigns.
• Proven track record in building collaborative partnerships across multi-disciplinary teams, including product management, design, insights, sales, and brand marketing.
• Excellent communication skills, both written and spoken, with the ability to influence and communicate cross-functionally and at all levels of the organization.
• Deep empathy for the customer (member) experience.
• Highly organized self-starter, with experience of working on multiple projects simultaneously in a fast-paced multifaceted environment.
• Strong team management skills with direct and indirect reports and fostering a high-performing team culture.

Benefits

• Competitive salary and equity
• Flexible vacation policy and 4.5 day work weeks
• Lunch provided by Chief on Fridays
• 20 weeks of paid gender neutral parental leave
• Full medical, dental, and vision packages, 401(k)
• Opportunity to work for a startup focused on driving real change for women in business
• Opportunity to create and attend inspiring experiences and events with leaders of the industry
• Access to ongoing virtual Chief member exclusive content, including workshops, thought leadership, and iconic speakers
• Wellness, Work from home, and Learning Stipends available