Senior Manager Product Marketing - Edge AI

Infineon Technologies - San Jose, CA

Full-time - Senior

San Jose, CA

Computer and Electronic Product Manufacturing

About the position

The Senior Manager of Product Marketing for Edge AI at IFX Memory Solutions will lead the technical marketing efforts for AI co-processors designed for edge applications. This role is crucial for driving the success of innovative AI products in the market, focusing on the commercialization of IFX's Edge AI Co-processor solutions. The ideal candidate will have a passion for edge computing and AI technologies, and will be responsible for defining go-to-market strategies, collaborating with cross-functional teams, and engaging with customers and partners.

Responsibilities

• Execute product marketing for IFX's SONOS IMC co-processor, defining the go-to-market (GTM) strategy and driving rapid execution.
• Define product requirements based on application use cases and promote the value proposition for the product.
• Collaborate with cross-functional teams, including product development, sales, and engineering, to ensure alignment and execution of marketing initiatives.
• Create market/competition analysis and product positioning, developing a comprehensive business case for the product.
• Drive engagements and partnerships with customers and system integrators to develop EDGE AI applications using IFX AI Co-processor.
• Work with IFX application go-to-market experts in positioning the IMC co-processor in relevant EDGE applications.
• Align broader outbound/marcom teams on product messaging, influencing campaigns and content.
• Develop sales collateral, including competitive analysis, messaging pillars, and reasons to believe.
• Provide input and voice of the market back to product management and pricing teams.
• Contribute to marketing content, including blogs, web content, videos, presentations, and press releases. Create collaterals for executive level engagements.

Requirements

• 10+ years of experience in product marketing, with a focus on technology products, preferably in the semiconductor or AI industry.
• Proven track record of successfully launching and marketing complex technical products.
• Strong understanding of AI, machine learning, and computer vision technologies.
• Excellent communication and presentation skills, with the ability to effectively convey technical information to both technical and non-technical audiences.
• Strong analytical and strategic thinking skills, with the ability to interpret data and insights to drive marketing decisions.
• Ability to work collaboratively in a fast-paced, dynamic environment.

Nice-to-haves

• Knowledge of niche computing architectures like IMC will be considered a plus.

Benefits

• Medical, Rx, dental, and vision insurance coverage.
• Employee assistance program.
• Flexible spending accounts.
• Commuter transit benefits.
• Disability insurance.
• Supplemental life insurance.
• Legal and identity theft benefits.
• Robust 401(k) match to contribute to savings.