Senior Manager Product Marketing - Edge AI

Infineon Technologies - Colorado Springs, CO

Full-time - Senior

Colorado Springs, CO

Computer and Electronic Product Manufacturing

About the position

IFX Memory Solutions New Ventures organization is seeking a Senior Manager of Product Marketing to lead the technical marketing efforts for a platform of AI co-processors for EDGE applications based on IFX's SONOS In-memory technology. This role will be pivotal in driving the success of our innovative AI product in the market and is ideal for someone passionate about edge computing and AI technologies, eager to be part of commercializing IFX's new Edge AI Co-processor solutions. The successful candidate will execute product marketing for IFX's SONOS IMC co-processor, defining the go-to-market (GTM) strategy and driving rapid execution. This includes defining product requirements based on application use cases and promoting the value proposition for the product. In this role, you will collaborate with cross-functional teams, including product development, sales, and engineering, to ensure alignment and execution of marketing initiatives. You will create market and competition analysis and product positioning, developing a comprehensive business case for the product. Customer and partnership engagements will be a key focus, driving engagements and partnerships with customers and system integrators to develop EDGE AI applications using IFX AI Co-processor. You will work with IFX application go-to-market experts in positioning the IMC co-processor in relevant EDGE applications. Additionally, you will drive outbound messaging by aligning broader outbound/marcom teams on product messaging, influencing campaigns, and content. Sales enablement will also be part of your responsibilities, where you will develop sales collateral, including competitive analysis, messaging pillars, and reasons to believe. Market insights will be crucial, as you will provide input and voice of the market back to product management and pricing teams. Content creation will be another aspect of your role, contributing to marketing content such as blogs, web content, videos, presentations, and press releases. You will also create collaterals for executive-level engagements within and outside the organization.

Responsibilities

• Execute product marketing for IFX's SONOS IMC co-processor, defining the go-to-market (GTM) strategy and driving rapid execution.
• Define product requirements based on application use cases and promote the value proposition for the product.
• Collaborate with cross-functional teams, including product development, sales, and engineering, to ensure alignment and execution of marketing initiatives.
• Create market/competition analysis and product positioning, developing a comprehensive business case for the product.
• Drive engagements and partnerships with customers and system integrators to develop EDGE AI applications using IFX AI Co-processor.
• Work with IFX application go-to-market experts in positioning the IMC co-processor in relevant EDGE applications.
• Align broader outbound/marcom teams on product messaging, influencing campaigns and content.
• Develop sales collateral, including competitive analysis, messaging pillars, and reasons to believe.
• Provide input and voice of the market back to product management and pricing teams.
• Contribute to marketing content, including blogs, web content, videos, presentations, and press releases.
• Create collaterals for executive-level engagements within and outside the organization.

Requirements

• A relevant vocational training (3+ years) and a particularly extensive subject-specific additional qualification.
• A relevant completed study with a duration of 4 years and subject-specific additional qualification or by a relevant completed study (+4 years).
• 10+ years of experience in product marketing, with a focus on technology products, preferably in the semiconductor or AI industry.
• Proven track record of successfully launching and marketing complex technical products.
• Strong understanding of AI, machine learning, and computer vision technologies.
• Knowledge of niche computing architectures like IMC will be considered a plus.
• Excellent communication and presentation skills, with the ability to effectively convey technical information to both technical and non-technical audiences.
• Strong analytical and strategic thinking skills, with the ability to interpret data and insights to drive marketing decisions.
• Ability to work collaboratively in a fast-paced, dynamic environment.