Senior Manager, Product Marketing for CIOs

$136,600 - $187,900/Yr

Salesforce - Dallas, TX

Full-time - Mid Level

Dallas, TX

Publishing Industries

About the position

The Sr. Manager, CIO Product Marketing at Salesforce is responsible for driving the company's strategy to engage with CIOs and promote the adoption of Salesforce solutions. This role involves developing and implementing innovative marketing programs tailored to CIOs, positioning Salesforce as a strategic partner. The position requires a blend of product marketing expertise, content strategy, digital marketing, event marketing, and analytics to effectively reach and influence CIOs and the developer community.

Responsibilities

• Develop and implement a comprehensive content strategy for CIOs, including FCD, whitepapers, webinars, blog posts, and case studies.
• Manage the company's digital presence, including website optimization, social media, and email marketing campaigns.
• Organize and participate in industry events, conferences, and webinars to engage with CIOs.
• Collaborate with strategic partners to develop joint marketing initiatives and expand reach.
• Track and analyze marketing performance metrics to measure ROI and optimize campaigns.
• Invest in developer advocacy to build strong relationships with the developer community.
• Create content that addresses developer pain points and showcases how the product can solve their problems.
• Encourage developers to share their success stories and experiences with the product.
• Create partner programs that incentivize developers to promote the product to CIOs.
• Actively participate in developer conferences and events, positioning the company as a thought leader.

Requirements

• 5+ years of experience in product marketing, sales, or go-to-market background
• Proven experience in B2B marketing, with a focus on technology or enterprise software.
• Excellent communication and interpersonal skills.
• Strong understanding of the CIO landscape and its challenges.
• Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders.
• Ability to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint), product data sheets.
• Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.
• Ability to strategize and craft compelling messaging and positioning for technology products.

Nice-to-haves

• Experience with the Salesforce products and/or other SaaS and B2B technology platforms preferred
• Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
• A winning attitude that inspires optimism, fun, and the desire to always be learning!

Benefits

• Competitive salary
• Incentive compensation
• Equity options
• Comprehensive health benefits
• Employee resource groups
• Inclusive benefits
• Equal pay initiatives