Senior Manager, Product Marketing (On-Site Performance)

$130,000 - $135,000/Yr

Epsilon - Maspeth, NY

Full-time - Mid Level

Maspeth, NY

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The Senior Manager, Product Marketing - On-Site Performance will play a crucial role in shaping the international and mid-market positioning of Epsilon's products. This position requires expertise in buyer personas, market dynamics, and competitive analysis to develop strategic go-to-market plans and compelling value propositions. The role involves collaboration with various teams to ensure cohesive messaging and alignment with client needs, focusing on enhancing on-site performance and personalization across Epsilon's offerings.

Responsibilities

• Develop a deep expertise on on-site performance capabilities to inform product positioning and messaging.
• Oversee global positioning, messaging, and pricing for mid-market offerings.
• Understand buyer behavior and criteria to refine product and market fit.
• Manage the execution of international go-to-market strategies through cross-functional collaboration.
• Create market thought leadership and activation plans.
• Equip the sales team with narratives that highlight product benefits.
• Develop sales collateral including case studies, white papers, and videos.
• Act as a strategic advisor to various marketing functions to drive impactful plans.
• Collaborate with marketing leadership to develop annual marketing plans.

Requirements

• 5+ years of experience in product management, marketing, or a related field.
• 2+ years of experience in Product Marketing, preferably in on-site performance or a related field.
• Working knowledge of retail, eCommerce, and digital monetization programs.
• Bachelor's Degree from a 4-year college or university; MBA is a plus.
• Excellent verbal and written communication skills.
• Mastery of Microsoft Office Suite - PowerPoint, Excel, Word, and Teams.
• Ability to translate technical capabilities into clear benefits.
• Demonstrated success in creating compelling messaging and managing product launches globally.
• Experience in a fast-paced, highly cross-functional, matrixed global organization.
• Proven ability to lead and collaborate across marketing, sales, and product teams.

Nice-to-haves

• Creative, resourceful, self-starter who is results-oriented and a collaborative team player.
• Highly organized with good follow-through capabilities.
• Ability to manage time and juggle multiple priorities.

Benefits

• Competitive pay
• Comprehensive health coverage
• Opportunities for career advancement