Epsilon - North Bergen, NJ
posted 5 months ago
The Senior Manager, Product Marketing - On-Site Performance will play an integral role in our international and mid-market positioning. This person will be the expert on buyer personas, how they buy and their buying criteria, as well as the market and competitive set; and will transfer that knowledge to develop strategic go-to-market plans, differentiated positioning and value propositions, sales enablement and thought leadership content. This person must have a strong understanding of eCommerce and on-site performance, while also possessing a marketing mindset and the ability to distill complex ideas into tangible, easily understood concepts that resonate with target customers. This person will be partnering across all product offerings and international teams. As a result, this role will regularly engage with key stakeholders in Product, Sales, Marketing and the Senior Leadership Team to ensure messaging and GTM strategy is aligned with a cohesive, differentiated and client-centric narrative across Epsilon, Yieldify, as well as the broader Publicis organization. The role will support global teams and clients. Key Responsibilities include developing a deep expertise on our on-site performance capabilities, enabling the development of product positioning, messaging and key differentiators. The Senior Manager will understand how on-site performance and personalization enhances other core products at Epsilon and connect them through positioning and pre-packaging. They will oversee global positioning, messaging and pricing for mid-market offerings and be the expert on buyers, how they buy and their buying criteria; as well as being knowledgeable about our products, solutions, competition and how to win against them. This role will leverage this knowledge to collaborate with Product and Sales counterparts to define/refine product & market fit. Additionally, the Senior Manager will manage the development and execution of international GTM strategy and plans through cross-functional teams inclusive of Epsilon, Yieldify, and Publicis. They will develop market and category thought leadership, POVs and market activation plans, equipping our sales team with a benefits-driven narrative for how our products solve client challenges. Furthermore, they will develop compelling sales collateral to support the selling and ongoing usage of our products across the full funnel, including sales narratives, case studies, white papers, one-sheets, blog posts, videos and more. Acting as a strategic advisor to Demand Generation, Communications/PR, Content Marketing, & Analyst Relations, the Senior Manager will drive plans that positively impact business goals and develop annual marketing plans through collaboration with marketing leadership, product management, and business stakeholders.