Walmart - San Bruno, CA
posted 3 months ago
As a part of Walmart Connect, you will play a pivotal role in building industry-defining advertising platforms that enable suppliers and sellers to connect meaningfully with shoppers. This position focuses on high-performing advertising that leverages Walmart's extensive omni-channel data. We are seeking an experienced Product Marketing Manager to oversee projects that span our growing suite of advertising products. Your primary responsibility will be to develop and execute go-to-market strategies for individual products, with a key emphasis on driving adoption and revenue growth. In this role, you will own and deliver the go-to-market strategy that drives product adoption and revenue growth. You will partner closely with product management to align our offerings with customer needs and challenges, transforming these insights into product features and benefits that can be effectively launched with our sales teams. Collaboration with cross-functional teams will be essential as you analyze data to uncover insights that guide strategic decisions. Additionally, you will be responsible for developing product positioning and messaging that differentiates our product suite in the marketplace. You will also roll out beta programs, identifying target clients, running these programs, and documenting success metrics and customer references. The ideal candidate for this role is a strong communicator and writer, with a proven track record of working effectively with cross-functional teams, including marketing, communications, training, and operations. Your ability to influence others, lead teams, and gain buy-in from leadership will be crucial to your success in this position.