Senior Manager, Product Marketing

$117,000 - $234,000/Yr

Walmart - San Bruno, CA

Full-time - Mid Level

San Bruno, CA

General Merchandise Retailers

About the position

The Sr. Product Marketing Manager will play a pivotal role in launching and marketing early-stage products within Walmart's Seller Fulfilled Marketplace. This position focuses on crafting compelling product value propositions, conducting market research, and developing go-to-market strategies to drive product adoption and engagement. The role requires collaboration across multiple teams to ensure alignment on product messaging and positioning, ultimately contributing to the growth of Walmart's e-commerce business.

Responsibilities

• Create comprehensive messaging frameworks that articulate product features, benefits, and differentiation points.
• Lead messaging and positioning efforts for new product launches or feature releases.
• Develop launch plans outlining messaging strategies, communication channels, and rollout timelines.
• Conduct deep seller/customer research to gain insights into product adoption and user pain points.
• Lead the development and execution of go-to-market strategies for new product launches.
• Work closely with the product team to assess the commercial readiness of new features before launch.
• Create comprehensive sales enablement resources such as sales decks and product guides.
• Develop and implement robust adoption strategies that drive customer engagement and increase product utilization.

Requirements

• Master's degree in business administration with 6+ years of experience or 8+ years of hands-on experience in product marketing or related roles.
• Proven track record of developing and executing successful product marketing strategies in an e-commerce or marketplace environment.
• Strong understanding of market dynamics, customer insights, and competitive landscape.
• Excellent communication and storytelling skills.

Nice-to-haves

• Experience in shipping and fulfillment space is preferred but not required.
• Experience collaborating cross-culturally with marketing teams in the US, China, and/or India.
• Proficiency in Chinese is preferred but not required.
• Familiarity with marketing automation platforms (HubSpot a plus) and CRM systems.

Benefits

• 401(k) match
• Stock purchase plan
• Paid maternity and parental leave
• PTO
• Multiple health plans
• Incentive awards for performance